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People value management – An introduction

  Introduction In most organizations, more than 50% of the fixed costs are “people” related costs. Furthermore, the cost of “people turnover” (quality people) is extremely high. The PVM process is a “market driven” remuneration philosophy, which looks at people as “value agents” as opposed to “Cost centers”.             There is nothing worst than losing a top […]

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How to Use Social Media to Promote Your Blog

This month we’ve been looking at five different methods that I’d use to find readership if I were starting a new blog. So far we’ve explored guest posting, advertising and networking – but today I want to turn our attention to the dynamic area of social media. Social media sites have exploded onto the online publishing scene over the last couple

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How Can You Use Digital Storytelling In Your Business Strategy?

People have been using storytelling to share information and make valuable connections for as long as anyone can remember. Digital storytelling is the 21st century’s answer to story-driven marketing. Here’s how it can help you better meet your business goals.Shannon Hilson Technology is an increasingly important part of just about everything people do here in

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How Brands Can Benefit from Utilizing Smart Content

Smart content is all about adapting to the consumer and personalizing their experience with your brand, with the results for you being higher engagement and increasing sales.Barbara von der Osten Content continues to dominate the realm of marketing today. Yet, even if your content is brilliant, it may not bring the results you want. Content

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