Brands take advantage of the psychology behind logos all the time. The font, colors, and shapes that are used in a logo all have psychological effects on consumers to help them make decisions faster when purchasing products. A logo is what stops people in their tracks when they are deciding between 20 seemingly similar products […]
Packaging is an essential part of creating a product you want to sell, which means it can have major impacts on both customers’ experiences with your brand and overall sales. Packaging design isn’t something that most shoppers notice; at least, they don’t think they do. But subconsciously at least, it can make an enormous difference
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While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you to generate leads and convert more prospects for your business.Click here to download our free beginner’s guide to email marketing. With that in mind, I want to share some email marketing best practices you can use to generate more
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Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in your customers’ inbox clutter — or worse, their spam folder. And then, when someone actually opens your email, they don’t actually click through. Click here to download our free lookbook that’s
23 Simple Email Marketing Tips to Improve Your Open and Clickthrough Rates Read More »
The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an
THE ULTIMATE GUIDE TO E-MAIL MARKETING Read More »
Like internet users today, website designers and owners are impatient. They want to make beautiful websites in just a few hours. The high expectations, pressure, and lack of time can lead to poor results and frustrations and — worse still — design mistakes. Using pre-built templates is an excellent way to save time and avoid making substantial
14 Dos and Don’ts of Using Website Templates in 2022 Read More »