Leadership is a commitment to make a difference in the lives of those around you. I believe most who have chosen the path of leadership would agree that it comes with challenges and complications, but also with considerable rewards that you won’t find anywhere else. To help leaders in any field stay on track through […]
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It’s been nearly five months since COP26 concluded, but its reverberating message is undeniable: as a society, we need to address systemic issues to become more sustainable by adopting better stewardship of the planet and the wellbeing of its people. This requires public and private collaboration. The global private sector should convene and leverage its
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Did You Know The Customer Acquisition Cost For A New Customer Is 5X More Than Retaining An Existing One? We swear we are not making it up. While there is a certain appeal to converting new customers, keeping customers coming back will result in a greater ROI in the long run. So how do we go about
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What Exactly Is Branding? Branding is a salient practice in marketing. Essentially, a company sets out with the objective to produce a name or symbol that is easy to recognize. This aids in identifying the product and distinguishing it from other products and services. Branding is paramount because it allows your prospective clients to know what
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McDonald’s is undoubtedly at the apex of the “fast-food chain”. With its strong focus on customer service, response to competition, and use of genius marketing techniques early on in its development, McDonald’s has cemented its place in the hall of fame of the Fast Food Industry. Ray Kroc, a traveling salesman who made McDonald’s what
McDonald’s: The Undisputed Leader Of The Fast Food Industry Read More »
A logo is the first thing anyone sees and connects to your brand. It should be simple, yet representative of what you stand for as a business – creative without being too overbearing or complicated; visually appealing but not distracting from other important aspects such as color usage. A good design tells its own story.
How Important Are Colors In Your Logo Design? Let’s Find Out Read More »