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Values and lifestyles (VALS) research A research method which psychologically groups consumers based on certain characteristics such as their values, lifestyles, and demographics. Vehicle A specific channel or publication for carrying the advertising message to a target audience. For example, one medium would be magazines, while one vehicle would be Time magazine. Refers to a specific publication […]

Social media has become a powerful tool for building a strong employer brand. Social recognition media allows an employer to take advantage of social networks to spread workers recognition and demonstrate why and how it can provide the best working environment. The employer brand efficiently and effectively is one that has a very small difference

1. Commitment High level corporate commitment is a key element of a successful strategy development and implementation. Such commitment is no guarantee of itself that everything will be done well, or even that there will be no major problems encountered. But in the absence of such commitment, even the best articulated strategy may well be