Digital marketing career is trending and fun for the current generation.The Digital marketing field is exploding. This increases the scope of a digital marketing career.Google generates over 100 billion yearly with the help of advertisements. Similarly, Facebook earns more than 40 billion a year through online ads.
Below are quick steps which will help you learn this and give a positive start to your venture.
Step 1
I want you to start your website. This is the first step. You have to explore WordPress and create a blog or any website.
The major thing is you need to start a website. We suggest WordPress. If it’s E-commerce, choose a Shopify site. The most effective way to learn marketing is to develop your website.
Step 2
Now start analyzing your competitor.
If you don’t know who your competitors are, type the top marketing agencies in your industry or just your keywords. The results will show the highly ranked ones, you will find the URLs On Google and now all you need to do is add them to a tool called SemRush.
All these URLs are the keywords you are targeting. It will also show how much traffic your competitor is gaining per location. Along with this, it also shows the top pages your competitors are ranking for and the keywords that are driving traffic to your competition.
The next thing that you need to do is click on the top pages report. This will show you the highest ranking pages of your competitors and from there you can pick up those links or shares for which they Rank for.
Step 3
Check out the top pages an analyze them closely. You need to find out the key terms which drive traffic and have high cost per click with a low search difficulty. These are the ones which will give you valuable traffic.
Understand these pages and create a better version of what’s existing.
Don’t just create something similar, one-up them. Upload better content, image, or video or modify as per your need to recreate.
Many people used to custom graphics, pay people from Fiverr so I could pop them into their blog posts. That way You could have unique content articles with graphics that would stand out from the competition.
Step 4 –
Now come to promotion.
Now, you would want that all the people who are connected with your competitors should also link out to you so that you get ranked well.
What do you need to do for that ?
You need to reach out to these people and write stuff like –
Hey! I saw your post on the XYZ topic, I have a similar one which is just launched, but mine covers one two, and three that theirs didn’t.
Cheers.
Now, you need to send these emails to maybe thousands of people in bulk gradually you will notice that few of them will start back linking to your website that’s your success.
This will help boost your search traffic as well as referral traffic. When it comes to traffic, referral traffic is huge. Also, with a lot of online tools you can find out those articles who have very high social shares on media like Twitter, Facebook etc.
Type the URL of your competitor and you will get a result of how many people shared their posts on social medias like Twitter. You need to reach out to them and ask them.
Hey! I saw your post on the XYZ topic, I have a similar one which is just launched, but mine covers one two, and three that theirs didn’t.
Cheers.
PS, let me know if I can do anything for you.
Now by sending out simple emails, messages or articles will gain you more social shares. You have already done that with links and now you are doing the same thing by via email marketing. Results will show eventually.
Step 5 –
The next thing is to start collecting emails. It’s about branding and not just attracting traffic after all.
You can’t build a brand without collecting emails. You can use free tools like Hello Bar, limits sliders, pop-ups, etc.
Your objective is to build a brand, hence you need to keep on collecting email addresses. If you are solving a pain point of your customers or offering branded solutions , they will definitely remember you. That is how you can rank high on Google. The more people keep coming back to you for valuable information, the more likely you are successful in building your brand.
Step 6 –
The next thing I want you to do is to install a free tool called Subscribers. This leverages push notification.
This allows you to add subscribers with just one click. Moreover, it is very easy for users as they keep getting notified as soon as there’s something new on your website. When you are trying to collect emails through online subscribers, this plugin makes your job so much more easier .
Step 7 –
Last but not the least, you should really start selling something. When it comes to selling, you can choose to have a physical product or service or a digital product as well. Digital products include E-books or PDFs or anything which can add value. These will cause you to generate leads. You can also start working into the affiliate marketing space. Once you start selling, that is what will make you a complete marketeer. Here, it is not just about driving traffic but also about leading to conversions. Moreover, there are so many products in the market which will help you Excel in this field really fast.
Once you are done following the above steps, it’s a head start in the digital marketing space.
If you need help with your marketing needs or your Digital marketing career, reach out to us!
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