Marketing Glossary

Zero Cost Strategy A decision or tactic that doesn’t have any $$ costs or expenses when you execute it; many guerilla marketing tactics are ‘zero cost’; e.g. you can improve perception and prospect of selling a home if you declutter the main rooms by packing excess stuff into boxes and putting the boxes in the […]

Yelp It is a social media site where users can share their experience like there ratings and reviews.  YouTube It is a social media platform in which people usually watch videos posted by others and can upload their own videos. It is one of the foremost video distribution sites in the world. YouTube advertising It

XML XML is a standard markup language that defines other markup languages. It defines a set of rules for encoding documents in a format that is both human readable and machine readable.  XML sitemap It is a file that consists all website’s important pages to make sure that they can be easily find out by

Wash drawings Tonal drawing, similar to watercolor, intended for halftone reproduction. Waste circulation (1) Advertising in an area where the product or service is not available or has no sales potential. (2) Persons in an advertiser’s audience who are not potential consumers. Wave scheduling An advertising strategy that consists of scheduling space in the media

Unaided recall A research method in which a respondent is given no assistance in answering questions regarding a specific advertisement. Unfair advertising Advertising that is likely to harm the consumer. The FTC has the power to regulate unfair advertising that falls within a very specific legal definition. Unique selling proposition The unique product benefit that

Tabloid A size of newspaper that is roughly half the size of a standard newspaper. A page size is normally 14″ high by 12″ wide. Refers to a newspaper smaller in size as compared to the broadsheet newspaper. E.g Mid-Day, Mumbai Mirror etc. Tachistoscope testing A method used in advertising and packaging recall tests. Used