Zero Cost Strategy
A decision or tactic that doesn’t have any $$ costs or expenses when you execute it; many guerilla marketing tactics are ‘zero cost’; e.g. you can improve perception and prospect of selling a home if you declutter the main rooms by packing excess stuff into boxes and putting the boxes in the garage or basement ; e.g. cross-promotion – you reach out to a local business that also serves mom + dads of early readers and offer to put their brochures at the front desk of your library or near story time space, and they agree to post flyers, schedule of story time hours and mention to their clients
ZMOT – (Zero moment of truth)
The zero moment of truth (ZMOT) refers to the point in the buying cycle when the consumer researches a product, often before the seller even knows that they exist. Term created by Google referring to the first stage of the 4 moments of truth.
ZIP code
A geographical classification system developed by the U.S. government for mail
distribution, a nested numeric range of 5 to 9 numbers.
ZZZ… Snooze Marketing
Non-compelling, non-engaging marketing and communications that sends people to sleep. We would avoid this strategy, and all associated costs