Wash drawings
Tonal drawing, similar to watercolor, intended for halftone reproduction.
Waste circulation
(1) Advertising in an area where the product or service is not available or has no sales potential. (2) Persons in an advertiser’s audience who are not potential consumers.
Wave scheduling
An advertising strategy that consists of scheduling space in the media in intermittent periods, e.g., two weeks on, two weeks off.
Wear out
The point reached when an advertising campaign loses it’s effectiveness due to repeated overplay of ads.
Weight
- An adjustment made in a survey sample to correct for demographic or geographic imbalances. (2) Number of exposures of an advertisement.
- The total impact of an advertising campaign in terms of number of commercials, insertions, advertising rupees, reach and frequency.
White space
Unoccupied parts of a print advertisement, including between blocks of type, illustrations, headlines, etc.
Wipe
A transition of scenes in a visual production where one image appears to wipe the previous one from the screen.
Word painting
A technique used in the radio broadcast industry that uses highly descriptive words to evoke images in reading material as an attempt to place the listener into the scene.
Warehouse Outlet
A large retail facility located in a warehouse type building or with an adjoining warehouse. Warehouse outlets compete on the basis of low prices made possible by their no frills approach. They are located in low rent areas, offer few if any services, and make maximum use of vertical space in the storage of their large inventories.
Warranty
An undertaking of responsibility by the seller of a good or service for the quality or suitability of the product. An express warranty (which can be written or verbal) is one based on express statements voluntarily made by the seller. An example of an express warranty would be an automobile manufacturer that warrants that its vehicle will perform as promised for seven years or 70,000 miles, whichever comes first. Warranties can also be implied. An implied warranty is one not made directly by the seller but implied by law, for example, that a product sold as food is fit for human consumption.
Warrant
Warrant refers to a contractual right entitling the holder to purchase shares in the issuing company during a specified period for a fixed amount, called exercise price.
Warm Call
Warm Call is the process or act of calling or visiting a sales prospect with whom the sales professional has had a prior contact such as during an event or via a referral.
Warm Email
Warm Email is the process or act of emailing a sales prospect with whom the sales professional has had a prior contact such as during an event or via a referral.
Wholesaler
A business unit which buys and resells merchandise to retailers and other merchants and/or to industrial, institutional, and commercial users but which does not sell to ultimate consumers.
Wastage (Spillover)
Advertising reach of audiences or markets other than the specified target audience or market, usually uncontrollable.
Weighting
In a random sample survey, this is a method used for controlling sample biases if any. For e.g.; if the proportion of male to female in the sample is 40:60 vis-à-vis universe distribution of 50:50, then weighting enables correction of the sampling biases through differential weights.
Weighting Unit
Any geographical unit that is separately weighted and projected to the universe is referred to as a weighting unit. Usually, a number of weighting units will cumulate to a reporting unit (every geographic unit for which you can generate outputs from IRS software).
Webmaster
The person responsible for administering a web site.
Web 2.0
Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online. Web 2.0 basically refers to the transition from static HTML Web pages to a more dynamic Web that is more organized and is based on serving web applications to users. Blogs, wikis, and web services are all seen as components of Web 2.0.
Worm:
A worm is a virus that does not infect other programs. It makes copies of itself, and infects additional computers (typically by making use of network connections) but does not attach itself to additional programs; however, a worm might alter, install or destroy files and programs.
Webliography:
A listing of source World Wide Web sites.
Warehouse management system
Warehouse management system is a computer software designed for managing the movement and storage of materials in warehouse.
Web analytics
It is analysis of the website. It involves collection of customer data reporting of performance of website like website reach, bounce rate, clicks. It also helps us understand where the customers are involved in the website
Web browser
A software application that allows for the browsing of the world wide web
Web design
The selection and coordination of available components to create the layout and structure of a web page
It is a website page created for choosing and arranging of elements
Web directory
Organized, categorized listings of web sites
Arranging group of words / elements in a website
Web hosting
The business of providing the storage, connectivity, and services necessary to serve files for a website
Web site traffic
The amount of visitors and visits a web site receives
It is a session where it calculates the amount of visit by the user in website page
Web site usability
The ease with which visitors are able to use a web site
Wholesale
Wholesale is the sale of goods in the large quantities to retailers who resell them.
Win-win
A situation wherein all the parties involved benefit in some way or the other
Word-of-mouth marketing
A marketing method that relies on casual social interactions to promote a product
Marketing a product with casual social way of interactions.
This is the passing of information from person to person through verbal communication. Consumers love to share and recommend ‘great’ products and services. It is important for marketers to ensure their messages are clear and with meaning and that product or service benefits are clearly communicated across every medium.
Wordmark
The logo of a company that includes only the full name of the company and no extra symbols or other graphical elements. Example: Google.
Web 2.0
It is a term that best describes the changing trends in world wide web technology and web design, which enhance the functionality, secure information and improve creativity. Its best describes the evolution of internet then and now.
Website/1constitution
Of various web pages and related content with the common domain working under one web server. All publicly accessible websites constituted in world wide web.
Webinar
An online event using audio and video components hosted by an organization for broadcasting some information to a particular group of people. It is a kind of seminar via web.
Wireframe
It is a blueprint or a schematic which programmers and designers use to communicate their structure of the software because it gives dimensional illustration of a page interface of the software or website you are building.
Wireframes are rough or low-fidelity representations of a service or a product that show how either is structured and organized. In web development, wireframes serve as one of three types of modeling, the other two of which are prototypes (a much detailed and interactive representation of a website), and mockups (the most visually-intensive representation to convey styling and visual appeal).
Web hosting
Its a services of providing storage, connectivity and other necessary services to the server files.
Whois
A protocol in which it uses a set of instructions in order to display information
A utility that returns ownership information about second level domains
Web site usability
It is a support from the web application that is given to the website related tasks.
Wholesaler
A person who acts as an mediator for supplying goods from manufacturing unit to the retailer or buying the product in/1bulk from the manufactures and selling it to the retailers
Web browser
A software application that allows for the browsing of the world wide web.
White Hat
White Hat is a descriptive term to denote good and lawful behavior, but came to also include legalized activities (including sanctioned hacking) that are otherwise illegal in a different context. Many companies pay for White hat hackers to stress-test their computer systems and expose vulnerabilities.
White Label
White Label is a term describing a product or service that can be purchased by a business entity and legally re-sold, marketed, and distributed under the entity’s own brand or trademark. Most of these products are turnkey and lightweight.
Widgets
A small gadget or mechanical device, esp. one whose name is unknown or unspecified.