Marketing terms starting with the letter x

XML

XML is a standard markup language that defines other markup languages. It defines a set of rules for encoding documents in a format that is both human readable and machine readable. 

XML sitemap

It is a file that consists all website’s important pages to make sure that they can be easily find out by Google. It helps search engines with an efficient list of the URLs on a site.

Xerox

With a shortage of digital marketing terms that start with the letter X, let’s to use this opportunity to make a point: even with all of the changes in marketing technology, we can’t forget that sometimes what’s old becomes new again.  Many marketing companies have gotten away from print marketing. It is true that some print marketing campaigns could require an up-front cost, some print marketing – especially direct mail marketing – continues to yield a higher ROI and has the potential to connect with some customers better than digital marketing.  Rock My Image incorporates custom print marketing options with custom digital marketing strategy.

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