Unaided recall
A research method in which a respondent is given no assistance in answering questions regarding a specific advertisement.
Unfair advertising
Advertising that is likely to harm the consumer. The FTC has the power to regulate unfair advertising that falls within a very specific legal definition.
Unique selling proposition
The unique product benefit that the competition can not claim.
Up-front buys
The purchasing of both broadcast and print early in the buying season.
Utility
The value a consumer receives from a product’s design.
Universal Product Code
Often abbreviated UPC, the Universal Product Code is a numerical and bar-coded item identification number that can be read by a scanner at the checkout counter of a grocery store. These codes make possible the more efficient tracking of the store’s inventory21a
Unduplicated Audience
The total audience reached by a media plan after discounting the duplication factors between media and media vehicles (also called net reach).
Urban and Rural Classification
According to the Census of India 2001, the following criteria were adopted for treating a place as urban:
- All statutory towns, i.e., all places with a municipality, corporation, cantonment board or notified town area committee, etc.
- All other places which satisfied the following criteria:
- A minimum population of 5,000
- At least 75% of the male working population engaged in non-agricultural pursuits
- A density of population of at least 400 per sq. km. (1,000 per sq. mile),
- Apart from these, the outgrowths (OGs) of cities and towns have also been treated as urban.
- All areas not identified as ‘Urban’ are classified as ‘Rural’.
UA (Un-aided Awareness)
Asking the respondent to name as many brand names (of a product) as possible on his own without giving him any clue. The respondent is given time to think and the order he mentions the brand name is not important.
Universe
The overall set for any targeting.
Unweighted Base
Another name for unweighted sample. Those survey respondents who were successfully interviewed.
Unstructured Questionnaire
It’s a questionnaire where the answers are to be recorded exactly the way they are given by the respondents (without any codes). These are open-ended questions where interviewers elicit responses to the maximum extent possible.
URL (Uniform Resource Locator)
The World Wide Web (WWW) address of a site on the Internet.
Unique Users or Unique Visitors or Unique Impressions
Unique users refers the number of distinct individuals, as determined by IP address, user login, cookie, or some combination thereof, who visit a web site or view a banner ad. Most ad networks favor sites which generate a large number of unique impressions over sites whose users view large numbers of pages.
UNP (Unique Pole or Unipole)
A large hoarding supported by a single pole that carries a single advertisement.
Un-illuminated Unit
An outdoor unit that has not been equipped with lighting for night- time illumination of an advertising message.
Under delivery
Delivery of less impressions, visitors, or conversions than contracted for a specified period of time
Unicorn
A startup company is referred to as a unicorn when its value is over $1 billion
Unique buying proposition (UBP)
An intentional creation of brand value in the minds of the customers, creating a message that our brand could uniquely satisfy the needs of the respective customers.
Unique selling point/proposition (USP)
The distinct advantage an organization or product has over its competitors or other players is known as unique selling proposition.
Unique selling proposition (USP)
An intentional strategy to expose the uniqueness of a brand in the market place, mainly showing off the product features. It also influences its presentation in front of the audience.
Unique visitors
Individuals who have visited a web site (or network) at least once in a during a fixed time frame
Unit economics
Unit economics refers to the application of economic principles. They are known to impact single entities such as business or a customer.
Up and to the right
Up and to the right refers to a good business description. This refers to the position of a line graph which reflects positive growth over a long time.
Upselling
Upselling refers to a technique where a seller introduces better versions or upgradations or addons for the buyer which increases the average order value.
URL/1location
Of a resource on the internet
Usability
Usability is a quality attribute that assesses how easy user interfaces are to use. The word “usability” also refers to methods for improving ease-of-use during the design process… Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design?
User
The consumer of a product or service is usually known as the user.
User experience (UX)
User experience (UX) covers most aspects related to a users’ interaction with a product, service, brand or business. User experience is known to influence user’s emotions, viewpoint, attitude, and behavior and finally drive a call to action.
The user experience (UX) is a combination of interactions with a product, website or app a user goes through, which may lead to positive or negative emotions and attitudes. If you utilize UX design to satisfy enough people to boost your customer retention by as little as 5%, you will be rewarded with a profit increase of at least 25% (Source)
User interface (UI)
User interface refers to the interaction with access, use and interact with appliances, software, digital devices and other machines of consumers.
Unsurpassed
Having superior compared to the rest
Unconventional
Not based on any particular content
Under Delivery
Delivery of less impressions, visitors, or conversions than contracted for a specified period of time.
Unique visitors
Individuals who have visited an online web site (or network) a minimum of once in a very throughout a hard and fast time-frame
URL
Location of a resource on the net.
Undercover Marketing
This strategy is about creating intrigue and drive to purchase. This can be done by retaining information or diverting attention until the timing is right for launch. Common uses are in event marketing, the film industry, or even for the release of a brand-new product or service to its marketplace.