Did You Know The Customer Acquisition Cost For A New Customer Is 5X More Than Retaining An Existing One? We swear we are not making it up. While there is a certain appeal to converting new customers, keeping customers coming back will result in a greater ROI in the long run. So how do we go about […]
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What Exactly Is Branding? Branding is a salient practice in marketing. Essentially, a company sets out with the objective to produce a name or symbol that is easy to recognize. This aids in identifying the product and distinguishing it from other products and services. Branding is paramount because it allows your prospective clients to know what
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McDonald’s is undoubtedly at the apex of the “fast-food chain”. With its strong focus on customer service, response to competition, and use of genius marketing techniques early on in its development, McDonald’s has cemented its place in the hall of fame of the Fast Food Industry. Ray Kroc, a traveling salesman who made McDonald’s what
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A logo is the first thing anyone sees and connects to your brand. It should be simple, yet representative of what you stand for as a business – creative without being too overbearing or complicated; visually appealing but not distracting from other important aspects such as color usage. A good design tells its own story.
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Brands take advantage of the psychology behind logos all the time. The font, colors, and shapes that are used in a logo all have psychological effects on consumers to help them make decisions faster when purchasing products. A logo is what stops people in their tracks when they are deciding between 20 seemingly similar products
Packaging is an essential part of creating a product you want to sell, which means it can have major impacts on both customers’ experiences with your brand and overall sales. Packaging design isn’t something that most shoppers notice; at least, they don’t think they do. But subconsciously at least, it can make an enormous difference
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