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marketing blog amitiel consultants

WHAT IS MARKETING?

Marketing is the process of planning and executing a conception. It also carves the concepts of pricing, promotion and distribution of ideas. Marketing isa wide concept which includes goods and services to create exchanges. These exchanges satisfy individual and organizational goals. It is also a management process that identifies, anticipates and satisfies customer requirements profitably. […]

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Loyalty charm - amitiel consultants blog

CAPITALIZING ON LOYALTY

In the current pandemic situation, the key question is how to maintain loyalty? Business is focussing on increasing discounts which results in margin drops. Loyalty is nothing but bonding. It does magic. Winning it back will be a battle for every business. Even in tough times, loyalty programs help with customer retention. For e.g., Macy’s

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