BEST WAYS TO DO CONTENT AND SOCIAL MARKETING

There  is a lot of buzz around content and social marketing, but there is also a lot of confusion as well which comes along with it .

It’s hard to figure out exactly what content marketing is, why it can be valuable , and how it should be executed.

Definition of content marketing :

Content marketing is the creation and sharing of content in order to engage current and potential customers.

Thereby building trust with the audience.

The role of content marketing :

Importantly , content is not about you or your organization- it’s about the audience.

Social marketing includes content marketing majorly.

True content and social marketing delivers value to that audience.

It provides information that helps people do their jobs better or live their better.

When you provide high quality, relevant and valuable information, you educate. Content informs.

It expresses an opinion , analyses where an industry is headed, or presents new information that is newsworthy.

Although all of those channels can be used to market the content , they are typically more promotional and informational.

What your customers really want ?

Your prospects and customers crave information.

Simultaneously , the internet is filled with information , some of it good , some of it bad.

It can be difficult for the audience to determine which information is accurate and worthwhile; consequently , they are searching for a trusted source.

Your organization can be that source.

Where do you publish your content to get more audience ?

The answer to the marketing portion of content marketing is everywhere . Distribute content through email newsletters, and social media channels like LinkedIn , YouTube ,Twitter and Facebook.

It should be sent to journalists and influencers, and included in comments on other articles and discussion groups.

Don’t forget you must make it easy to share the content ; Including social sharing buttons on your content is a necessity.

What are the best ways to do content marketing ?

• Content marketing should be done logically and what you put out there , must add value.Wisely pick the topics.Few areas that you can choose from are :
  1. Client questions you receive.
  2. Case studies.
  3. Industry articles.
  4. Your keywords.
  5. Interview of your partners.
  6. Social media conversations.
  7. Other websites and forum.
  8. Conversation you have on industry event.
  9. The news.
  10. Stories.
  11. Comics and poetry.

• You have to make a plan for your articles.

• Build more targeted landing pages.

• Segment audience to increase engagement.

• Know your audience and give them what they want.

• Focus on facts and think tactically for both your articles and audience.

• Learn from topic training modules.

• Work with data and conduct a competitor analysis.

• Give importance and also improve your quality over quantity.

In this way you can get more audience and also they are the quick suggested best ways of content marketing.