Quantitative research
A method of advertising research that emphasizes measurement of incidence of consumer trends within a population.
A study that aims to quantify attitudes or behaviors, measure variables on which they hinge, compare, and point out correlations. It is most often conducted via survey on a sample that must be representative of the overall population. If so, then the results can be extrapolated to the entire population studied.
Quantity Discount
See Volume Discount.
Qualitative Research
It is concerned with understanding the process, which underlie various behavioral patterns. “Qualitative Research” is primarily concerned with “Why”. The qualitative research usually involves group discussions or depth interviews.
Questionnaire
A structured technique for collecting data consisting of a series of questions. Questionnaires can be self-completion or administered by an interviewer.
Quota Sample
This is in contrast to random sample. A research sample that is recruited according to one or more desired characteristics such as SEC, age, gender/1etc.
Query
When a user types a question or any search topic in the search bar of search engines like Bing, Google etc., it is called a query.
Quota
A fixed nature of something that a person or group is entitled to receive
The number or amount of constituting a proportional share
Query Based Marketing
A query is a question that is programmed to retrieve information from a database. Queries are used frequently in Direct Marketing to obtain counts from a mailing list database. The data is then used to inform further marketing planning.