Package
- A combination of programs or commercials offered by a network that is available for purchase by advertisers either singly or as a discounted package deal.
- A merchandise enclosure or container.
Package enclosure
Same as In-pack premium, above.
Package insert
Separate advertising material included in merchandise packages that advertises goods or services; also referred to as Package Stuffer.
Painted bulletin
A freestanding steel or wooden structure, approximately 50′ wide by 15′ high, with molding around the outer edges similar to a poster panel, and including a hand painted copy message. Bulletins are generally found near highways or roofs of buildings in high traffic areas.
Panels
This includes regular and illuminated types of outdoor advertising. A regular panel is only seen during the daytime, while an illuminated panel is seen also from dusk until dawn.
Pantone Matching System (PMS)
A system that precisely characterizes a color, so that a color can be matched, even by different printers. By knowing the Pantone color specifications, a printer does not even need to see a sample of the color in order to match it.
Parity products
Product categories where the several brands within that category possess functionally equivalent attributes, making one brand a satisfactory substitute for most other brands in that category.
Participation
- Announcements made inside the context of a program as opposed to those shown during station breaks.
- An announcement or amount of broadcasting time which is shared by several advertisers.
Pass-along readers
A reader which becomes familiar with a publication without the purchase of a publication. These readers are taken into account when calculating the total number of readers of a publication.
Paste-up
A camera-ready layout of illustrative and type material which is configured in the proper position on paperboard and is used for reproductive purposes.
Payout planning
Approach to advertising budgeting in which the dollars spent to advertise are represented as an investment toward sales and profits.
Per inquiry
An agreement between a media representative and an advertiser in which all advertising fees are paid based on a percentage of all money received from an advertiser’s sales or inquires.
Percent-of-sales method
Method of determining the advertising budget based on an analysis of past sales, as well as a forecast for future sales.
Perceived risk
A functional or psychosocial risk a consumer feels he/she is taking when purchasing a product.
Personal selling
Sales made through a medium of face-to-face communication, personal correspondence, or personal telephone conversation, etc.
Personalize
To add a name or other personal information about the recipient on direct mail advertising.
Persons using television (PUT)
A percentage of all persons in a certain viewing area that are viewing television during a specific amount of time. Used by A.C. Nielson.
Persons viewing television (PVT)
Same meaning as above, except this term is used by Arbitron.
Persuasion process
The process used by advertising to influence audience or prospect attitudes, especially purchase intent and product perception by appealing to reason or emotion.
Phantom
An illustration showing the exterior of an object as if it were transparent, while revealing interior detailing.
Photo animation
A process of creating animation through the use of still photographs.
Photo boards
A set of still photographs made from a television commercial, accompanied with a script, to be kept as records by an agency or client.
Photocomposition
A method of setting type by using negatives of the characters of film or photographic paper rather than metal type slugs, also referred to as Cold type.
Photoengraving
- The process of making letterpress printing plates by photochemical means.
- A picture printed from a plate made by this process.
Photo plate making
A process which converts original art material into printing plates that are required to print ads.
Photostat
A type of high contrast photographic negative or positive in the form of paper. Also referred to as Stat.
Pica
- A unit of measurement for type specification and printing which measures width; 6 picas to one inch.
- A size of type, 12 points.
Picture window
An ad layout in which the picture is placed at the top of the page, and the copy is placed below.
Piggyback
- A direct mail offer that is included free with another offer.
- Two commercials which are shown back-to-back by the same sponsor.
- Back-to-back scheduling of two or more brand commercials of one advertiser in network or spot positions.
Point
- A small unit of measurement for type, equal to 1/72 of an inch.
- A small unit for measuring the thickness of paper, equaling 0.001 inch.
Point-of-Purchase (POP) displays
Advertising display material located at the retail store, usually placed in an area where payment is made, such as a check-out counter.
Positive
A photographic image which appears as the original image, as opposed to a negative which reverses the black and white.
Poster panel
An outdoor billboard in which advertising is displayed on printed paper sheets rather than being painted. The most widely used form of outdoor advertising; standard size approximately 25′ x 12′ with the image printed on sections of 24 to 30 sheets.
Post testing
Testing the effects of an ad after it has appeared in the media.
Preemptible rate
A usually discounted rate for commercial time which is sold to an advertiser and is not guaranteed. Time may be sold to another advertiser who is willing to pay more; therefore, the advertiser buying this rate gambles to save money on the spot.
Preferred position
A position in a printed publication that is thought to attract most reader attention and is sold at a higher rate; for example, the back cover of a magazine.
Preprint
A reproduction of an advertisement which is viewed before actual publication and is created by an advertiser for special purposes, e.g., to serve as retail displays or to gain support from retailers.
Pretesting
Testing an advertisement or an audience sample prior to placing the ad in the media.
Primary demand advertising
Advertising designed for the generic product category, as opposed to selective demand advertising.
Prime time
The broadcast periods viewed or listened to by the greatest number of persons and for which a station charges the most for air time. In television, the hours are usually 8:00 p.m. to 11:00 p.m. E.S.T. (7:00 p.m. to 10:00 p.m. C.S.T.).
Private brand
Product brand owned by a retailer, wholesaler, dealer, or merchant, as opposed to a manufacturer or producer, and bearing it’s own company name or another name it owns exclusively. Also referred to as Private label.
Prize
Barters of merchandise given as prizes on television or radio shows in return for mentions of the brand names of the merchandise donated.
Product differentiation
Developing unique product differences with the intent to influence demand.
Product life cycle
A marketing theory in which products or brands follow a sequence of stages including: introduction, growth, maturity, and sales decline.
Product management
Assigning specific products or brands to be managed by single managers within an advertising agency.
Product positioning
The consumer perception of a product or service as compared to it’s competition.
Product-related segmentation
A method of identifying consumers by the amount of product usage, usually categorized demographically or psychographically.
Production
Process of physically preparing the advertising idea into a print or broadcast advertisement.
Professional advertising
Advertising directed toward professionals such as doctors, dentists, and pharmacists, etc., who are in a position to promote products to their patients or customers.
Program delivery (Rate)
Percentage of a sample group of people tuned in to a particular program at a particular time.
Progressive proofs (Progs)
Set of proofs made during the four-color printing process which shows each color plate separately and in combination. Also referred to as Color proofs.
Promotion
All forms of communication other than advertising that call attention to products and services by adding extra values toward the purchase. Includes temporary discounts, allowances, premium offers, coupons, contests, sweepstakes, etc.
A method of increasing sales of merchandise through advertising; any activity designed to enhance sales.
Promotional mix
Using several different types of communication to support marketing goals which include Advertising (see above), Personal selling (see above), Publicity (see above), and Sales promotions (see below).
Promotional product
A product imprinted with, or otherwise carrying, a logo or promotional message. Also called an Advertising Specialty.
Proof
An impression on paper of type, an engraving or the like, for the purpose of checking the correctness and quality of the material to be printed.
Psychographics
A term that describes consumers or audience members on the basis of psychological characteristics initially determined by standardized tests.
The criteria for segmenting consumers by life-style, attitudes, beliefs, values, personality, buying motives or the extent of product usage.
Public relations (PR)
Communication with various sectors of the public to influence their attitudes and opinions in the interest of promoting a person, product, or idea.
Public relations advertising
Advertising by a corporation that focuses on public interest but maintains a relationship to the corporation’s products or agencies.
Public service advertising (PSA)
Advertising with a central focus on public welfare, and is generally sponsored by a non-profit institution, civic group, religious organization, trade association, or political group.
Publicity
A type of public relations in the form of a news item or story which conveys information about a product, service, or idea in the media.
Puffery
A legal exaggeration of praise lavished on a product that stops just short of deception.
Pupilometrics
A method of advertising research in which a study is conducted on the relationship between a viewer’s pupil dilation and the interest factor of visual stimuli.
Psychological segmentation
The separation of consumers into psychological characteristic categories on the basis of standardized tests.
Packer’s Brand
An unadvertised and unpromoted brand owned by a manufacturer, usually sold on price.
Patent
A grant of protection from would be copiers to an inventor of a product for a definite period of time. Such a grant, made to persons obtaining certification from the Patent Office of originality of their product or process, currently is extended for 17 years in the United States.
Penetration Pricing
A pricing strategy based on a low price relative to actual or potential alternatives designed to (1) stimulate purchase by several customer groups (market segments), (2) gain a large share of the market, (3) facilitate production economies, and/or (4) preempt potential competitors.
Personal Selling
Oral presentation in a conversation with one or more prospective purchasers for the purpose of making sales.
Physical Distribution
The management of the physical movement and handling of goods from the point of production to the point of consumption or use.7
Planned Purchase
A purchase decision made in advance of exposure to or final direct contact with a particular product.
Point of Sale Advertising (Also Point of Purchase or POP)
Displays of various kinds used in retailing at one or more in store locations such as shelf, window, counter, wall, island, over/1wire, or checkout area.
Positioning
The art of fitting a product to one or more segments of the broad market in such a way as to set it meaningfully apart from competition and thus optimize opportunity for greater sales and profits.2 Positioning can exploit the physical and/or non-physical attributes of a product in order to influence the customer’s perception and to establish the mental space which that product is to occupy in the customer’s mind. Positioning strategies can be implemented either through advertising and other forms of communication or through specific product attributes themselves.
Predatory Pricing
This term is used to describe a pricing policy that somehow restricts competition by driving out existing rivals or by excluding potential rivals from the market.12a
Premiums
Items of merchandise offered free or at a low cost as a bonus to purchasers of a particular product.
Price Fixing
Agreements between or among vendors to set prices including efforts to raise, stabilize, or lower them by any one of a number of means including splitting markets by rotating bids, maintaining prices by distributing price lists to competitors, fixing certain aspects of the price mix by agreeing on markups or discounts, or various other conspiracies. All joint efforts to “raise, depress, fix, peg, or stabilize” prices are illegal.
Price Leader
A firm whose pricing policies are followed by other companies in its industry.7
Price Line
Prices set by company policy to give a range for customer choice.
Price Packs
Packages which contain a stated discount on them.
Price Point
Synonym for price. In some industries, this term is used to denote prices at which some kinds of products are traditionally sold or which are thought of as having noteworthy psychological meaning to consumers.
Pricing
The art of translating into quantitative terms (monetary units) the value of a product to a customer at a point in time.8
Primary Demand
Demand for a product category, not just a company’s own brand.
Prime Time
The evening hours of broadcasting (from 7:30 p.m. to 11:00 p.m.), when audience potential is greatest and rates charged the advertiser are highest.
Private Brands (or Private Labels)
Brands (or labels) owned by merchants or agents as distinct from those owned by manufacturers or producers.7
“Problem Children”
One of four categories of business lines or products in a portfolio theory of product management. (The other three are cash cows, stars, and dogs.) “Problem children” have small relative market shares, weak cash flow from operations, and, as a result, large needs for cash to fund fast growth.9a These products are thought of as problematic because it is particularly difficult to decide whether or not the chance for fast growth and future profits justifies the cash investment that is called for.
Product Differentiation
Any difference, real or imaginary, in products which may result in a preference for one over the other even though their prices are. identical or even though one may be priced higher than the other.
Product Life Cycle
The progression of a product from introduction to withdrawal. The progression is sometimes thought of as encompassing five stages: introduction, early growth, late growth, maturity, and decline.
Product Management
The planning, direction, and control of all phases of the life cycle of products, including the creation of ideas for new products, the screening of such ideas, the/1coordination of research for physical development of products, packaging and branding. introduction on the market, market development, modification, servicing, and eventually deletion from the product line.
Product or Trademark Franchising (as distinguished from Business Format Franchising)
A type of franchise relationship where the franchisor grants to the franchisee the right to sell the franchisor’s product and display or use the franchisor’s trademark. Although the franchisee may receive training, advertising, and management assistance, the franchisee generally conducts business as an independent distributor. Well known examples would be automobile and gasoline dealerships. Product or trademark franchising accounted for approximately 74% of franchise sales in 1985.
Product Policy
A product is a tangible good, a service, or an idea that satisfies a customer need. Product policy is the determination of the characteristics of that product. Included under product policy would be such issues as the actual features of the product, the number and variety of products to be offered and their relation to one another in the product line, services to be offered with the product, new product introduction and the deletion of mature products from the line, naming, packaging, and others.
Product Portfolio
Products which a company attempts, for strategic purposes, to manage as a group.
Product Recall
The retrieval by a manufacturer of products that it has placed in the hands of wholesalers, retailers, or end users. Such retrieval typically is prompted by a discovery of a defect in the product.
Product Testing
The solicitation of reactions to products by encouraging their actual use among a sample of typical customers, if possible in a manner that allows comparison with competing products along critical dimensions.
Promotion
The use of communication to persuade or convince potential customers; 2. All communication with the exception of advertising and personal selling. Examples here would be contests and sales aids; 3. A short term price cut. That is, in certain industries the phrase “to promote a brand” means to cut its price.
Promotional Item
In retailing, merchandise that has great price appeal to a customer because it appears to be a bargain.
Psychographic Segmentation
The segmentation of a market on the basis of such aspects of the consumer as: life style, personality, benefits sought (i.e., convenience, prestige), user status (i.e., non-user, user, ex user), usage rate, loyalty status, readiness (i.e., unaware, aware, informed, interested, desirous), and/or marketing factor sensitivity (i.e., quality, price, service, advertising, sales promotion).13
Public Relations
Mass communication primarily concerned with the corporation as an institution rather than as a vendor of specific items.
Publicity
Unpaid non personal presentation of ideas or products.
Pull Strategy
A marketing strategy in which the manufacturer rather than the channel of distribution assumes a great share of the burden for promotional effort, often through the use of advertising directed at potential end users or buyers. Such a strategy often may accompany a relatively intensive distribution program offering low percentage margins to channel intermediaries and most often accompanies the sale of non-complex products at low per unit prices.
Purchaser
The individual whose responsibility it is to obtain a product or service.4 (See DMU.)
Push Money
Payment by a manufacturer to a wholesaler or retailer in excess of the usual margin to provide an added incentive for greater selling effort.
Push Strategy
A marketing strategy in which the channel of distribution rather than the manufacturer assumes a great share of the burden for promotional effort, often through the use of personal selling efforts directed to customers. Such a strategy may accompany a selective distribution program offering high percentage margins to channel intermediaries and most often accompanies, the sale of relatively complex products at high per unit prices.
Pass-on Readership or Pass along Readership
Readers of an issue of a publication that was not bought by them or a member of their household. E.g. at a dentist’s waiting room or a barber’s shop. It is also known as Secondary Readers or Tertiary Readers.
Print Order (Run)
The number of copies printed (but not necessarily sold or distributed) by a publication is referred to as a Print Order (Run).
Proposal
A quote that is provided to an advertiser by a media company, specifying service and cost provisions associated with an advertising program. It is common to all media.
Panel
Research method in which the same respondents are interviewed again and again, over a period of time. This helps in understanding trends and patterns of consumption.
Penetration
- Same as coverage or reach. Penetration refers to the proportion of the target market that has an opportunity to see/1an advertisement or campaign.
- Refers to the percentage of/1universe or/1the population or/1households that own or consume a product or service.
Pilots
It is a ‘dummy interview’ that is carried out to familiarize one’s self with the questionnaire before going into the field. It is also done to test the questionnaire before putting it into the field or before finalizing the questionnaire for the project.
Population
The number of people represented by a survey, or the number of people in a target group.
Pop Strata:
The urban areas covered under IRS have been defined in terms of 6 population strata while the rural areas are defined in terms of 3 pop strata. The town class and village class definitions are as follows:
| Town Class | Population |
| 1 | 40 Lakh + |
| 2 | 10-40 Lakhs |
| 3 | 5-10 Lakhs |
| 4 | 1-5 Lakhs |
| 5 | Below 1 lakh |
| Town Class | Population |
| 1 | 5000+ |
| 2 | 1000 – 5000 |
| 3 | Below 1000 |
Primary Audience
That segment of the target audience, which is likely to be the most potential for buying a brand or category or service. It is also referred to as primary target group.
Profile
A term used to define a set of audience through a combination of demographic/ psychographic variables.
Probing
Extracting information from the respondent to the maximum possible extent/1without giving him/her any clue.
Path
The hierarchical description of where a directory, folder, or file is located on your computer or on a network.
PDF (Portable Document Format)
A file format designed to enable printing and viewing of documents with all their formatting (typefaces, images, layout, etc.) appearing the same regardless of what operating system is used. A PDF document should look the same on Windows, Macintosh, Linux, OS/2, etc. The PDF format is based on the widely used Postscript document-description language. Both PDF and Postscript were developed by the Adobe Corporation.
Phishing
An identity theft scam in which criminals send out spam that imitates the look and language of legitimate correspondence from e-commerce sites. The fake messages generally link to web sites which are similarly faked to look like the sites of the respected companies. On the sites, you are directed to enter your personal information for authentication or confirmation purposes. The information, when submitted, however, goes to the thieves, not to the “spoofed” company.
Ping
A DOS command to check if a server is running well and to track system errors.
A social networking site that allows users to pin and share images and other rich media to a board. Eighty-five percent of Pinterest usage happens on a mobile device
Pop-up ads (or pop-ups)
Term for unsolicited advertising that appears as its own browser window.
Public Utility
The outside walls of a public utility are used for advertising. The commonly observed public utilities are: Water Huts Garbage Stations Public Restrooms
Package of Location
All specific advertising panels included in an out of home media program.
Poster
This is a term used for advertising messages that are printed on paper and posted onto advertising structures.
Pre-Ride (Recce)
Physical inspection of site selected for the campaign. Pre-ride is generally conducted between client and media buying agency.
Post-Ride
An in-market field check of out of home locations after advertising copy is in place.
Projection Media
The projection of large-scale images, graphics, photographs or logos onto buildings or other structures, for use in advertising campaigns, promotional advertising and outdoor advertising is called projection media.
P-O-P – Proof-of-Performance
Certification by an outdoor company that contracted advertising service has been rendered.
Periods
The time for which the media is sold for, usually in multiple of months.
Police Shelter
The outside walls and front panel of a shelter used by the traffic police to park their vehicles, for example, gypsies, jeeps, motorcycles, etc.
Pay Television
A TV system providing programs which are available only to the households who subscribe.
Pay Per View
A type of Pay TV where viewers are charged each time they watch the special event or movie being broadcast.
Pre-emption
An interruption of a regularly scheduled program. Therefore, if an advertiser has a spot pre-empted, he may receive a make good from the station.
Premium
This normally refers to an extra cost to be paid for ensuring that an ad appears on a specific page or place in an issue or a specific position in an advertising capsule on TV.
An item, other than the product itself, which is offered free or at a nominal price as an incentive to purchase the advertised product or service.
Prime Time
This refers to that part of the day when the listening or viewing audience is largest as compared to other parts of the day, at an overall universe level.
Pulsing
Refers to the concentrated bursts of advertising at regular intervals.
The use of advertising in regular intervals, as opposed to seasonal patterns.
PVR (Personal Video Recorder)
A set-top box that stores video information in digital form.
Promo
Short for promotion (the short-form plural is promos). The term refers to the overall activity conducted by a radio station or TV channel, or any organization, designed to help sell a particular product or service. More specifically, the word refers to the preliminary advertisement or announcement of a radio or TV program, broadcasted earlier in the day of the program or on the preceding day or days.
Paid media
Paid media refers to the marketing strategy where you do pay for the promoting of your products or services either on search engine. It is an effort which is made externally for the marketing and it in words paid placement
Paid search marketing
Paid search marketing are the ads which are put up in the search engine results page for which owner has to pay certain amount to run those ads and as the customer clicks on it the owner gets the benefits out of it
Paradigm
Paradigm means a typical pattern of something.
Parent brand
A well established and trusted brand, that acts as an endorsement to many other sub-brands. These parent brands are trusted by its customers and hence benefits its sub-brands with a lot many customers.
Personas (customer personas)
Any characteristics/behavior of a customer segment that can be described to have an influence on the brand. This creates great understanding of specific target customer preferences and also helps us in positioning.
Pitch
Pitch refers to the degree of vibrations or tone.it remarks the degree of highness or lowness
Pop up stores
Pop-up store is a short-term store that keeps a physical space for a limited amount of time. It can be set up anywhere.
Positioning statement
A futuristic vision in a written format of where the company sees itself or its products and services placed/positioned in the minds of the target customers. It also details the uniqueness the brand has compared to its competitors.
Private label
Without owning the production facilities, the brands products are sold in its name, but manufactured by any other or third party. Here the brand still gets to control its packaging, pricing, etc.
Product life cycle
Product life cycle is a stage of a product once it gets it into the market.
Product positioning
Positioning a product in the market is to know which type of audience is the product going to target. It is made sure that it is strategically positioned in a way that a particular target find interest in this product
Product strategy
Product strategy is a strategic vision of the company towards a particular product and how it is going to be growing and expanding and what kind of target is it going to be targeting to as well as the pricing strategy the competitive advantage strategy will be involved
It says how the product will benefit the business
Profit
Profit is essentially a numerical or financial gain which occurs at the end of an activity. It is usually calculated as the difference between the amount earned, amount spent and buying, operating or
Programmatic
This refers to the nature of a specific schedule or flow of an event
Promise
Promise is more of giving good grounds of expecting or assuring someone that something authentic is set to result in post a certain set of activities or a particular occurrence
Purchase order
Purchase order is a document given by the supplier to the customer when the product is purchased.
Page view
Page scan request to load one hypertext mark-up language page of an electronic pc.
Is a call for participation to load one hypertext markup language file of an online website.
Pagejacking
Pagejacking stealing of a page from the first website and publication of a replica (or near-copy) at another website.
Pass-along rate
Pass-along rate the proportion of individuals united nations agency pass away a message or file.
The proportion of individuals who pass on a message or file.
Pay per sale (PPS)
Pay per sale (PPS) on-line advertising payment model within which payment relies exclusively on qualifying sales.
Payment threshold
Payment threshold minimum accumulated commission associate affiliate should earn to trigger payment from associate affiliate program.
It is that the minimum quantity of commission that has to be earned by affiliate before a payment is transferred
PayPal
An on-line payment service that lets its users create purchases and receive payments via a user-defined email address. Its associate electronic commerce platform that has payment between parties through on-line transfers.
Permission marketing
Permission promoting marketing focused around obtaining customer’s consent to receive info from a corporation.
Promoting is focused around obtaining customer’s consent to receive info from a corporation.
Portal
Portal a web site that includes a set of ordinarily used services, serving as a start line and frequent entry to the net (web portal) or a distinct segment topic (vertical portal). It could be a online page providing access or links to different sites.
A web site that includes a set of ordinarily used services, serving as a start line and frequent entry to the web (web portal) or a distinct segment topic (vertical portal).
Pagejacking
Illegally repeating the one legitimate web site content to a different web site.
Pass/ in
In Selling terms it refers to a chunk of promoting material meaning a pass on to a person by the recipient.
Pay per lead (PPL)
It’s an internet promoting payment theme wherever associate agent is procured every generated lead that meets the standards set by the advertiser.
On-line advertising payment model within which payment relies exclusively on qualifying leads.
Pay per lead (PPL) on-line advertising payment model within which payment relies exclusively on qualifying leads.
Pay per sale (PPS)
It’s an internet promotion system wherever within the web site owner or publisher is paid on the premise of the amount of sales that square measure generated by an ad.
On-line advertising payment model within which payment relies exclusively on qualifying sales.
Permission promoting
It refers to any quite promotion that asks for and respects a customers specific consent once causation marketing info.
Podcast
The series of audio or video files that square measure distributed over the net to be watched and listened on a computer or different device.
Pop-under ad
The ad that opens in a very separate window of an internet site that user has visited, it usually opens within the background.
Pop-up ad
They square measure the shape of on-line advertising on www platform.
Premium WordPress theme
A theme designed for the WordPress content management system that price cash.
A theme coded for the word press content management system that costs money.
Penguin
It is a search engine developed by Google to determine quality of search position point
Pigeon
It is a Google search engine algorithm used for the locally targeted information for certain searches
PPC / Pay-Per-Click
It’s a model of net promoting within which the advertisers pay a fee when one in all their ads square measure clicked.
Online ad model which charges once it is clicked
On-line advertising payment model within which payment relies exclusively on qualifying click-throughs.
Pay per click (PPC) on-line advertising payment model within which payment relies exclusively on qualifying click-throughs.
Position
A place in search engine that searches the results where/1a site ranks for a particular query and keywords
Penalty
A penalty issued by Google, to a webmaster, for breaking Google’s guidelines and imposing them with charges.
Pdf digital
Doc format that stores and provides information in texts, images or graphics
Passive exporter
An item produced in a domestic market can be sold in other countries
Penetration price
It is a marketing strategy used by the business to attract customers to a new product or services by offering them for lower price
Physical distribution
Movement of finished products from a company’s distribution and fulfillment to the end users
Polycentrism
Having many centres especially for authorities or control
Price ceiling
It is a limit on the price of a product that is imposed by the government to protect customers
Price escalation
It is an idea where a price increases when a product is either imported or exported into a new foreign market
Price floor
A lower cost that is set by a government on the price that can be charged for a product
Primary data
Someone collecting the data from the original source first hand
Product organization
It is a structure of a company that uses to develop or manage the market of a product
Product
A product can be service that s offered for a sale
Promotion
Publishing of a product or organization in order to increase the sales and to know more about them
Purchasing power parity
It is the economic theory which allows us to compare various currencies to one another
Pioneering
Advancing of ideas or methods
Page view/1request
To load one hypertext mark-up language page
Page jacking
Stealing of a page from the original website and publication of a replica (or near-copy) to another web site.
Payment threshold
Minimum accumulated commission associate affiliate should earn to trigger payment from associate affiliate program.
Podcast
A series of audio or video files that are/1units syndicated over the web and keep on users computing devices for later playback.
Pop-under ad
It’s associated to signboard that displays during a new browser window behind the current browser window.
Pop-up ad
It’s associated to signboard that displays during a new browser window.
Panda
It’s a major change in Google search results ranking algorithm that was first released
PBN (private blog network)
A network of websites that places a high quantity of links to another websites
Polarizing
To cause something, especially something that contains different people or opinions, to divide into two completely opposing groups:
Performance Marketing
Performance Marketing is digital marketing that only costs businesses money when it delivers a tangible result. It is judged on the number of sales, leads, clicks and impressions, and dependent on what the company wants to measure.
Personalized Marketing
Personalized Marketing (sometimes referred to as one-to-one marketing) is an extreme form of product differentiation, which tries to make a unique product offering for each customer.
Proximity Marketing
Proximity Marketing utilizes location technology like Bluetooth or Wi-Fi so that businesses are able to communicate with consumers via portable devices when they’re on the go. It can also help businesses develop more relevant advertising.