O & O station
Radio and television stations owned and operated by a network.
Off card
Refers to advertising time sold at a rate that does not appear on the rate card.
Offset lithography
A planographic printing process. A photographic image from a printing plate is transferred to a rubber blanket, which, in turn, transfers or prints the image onto the paper.
On-air tests
Tests recall among viewers of a commercial or program during a real broadcast of the tested communication.
On-pack (On-pack Premium)
Used to promote sales of a product. Discount coupons or gifts that are attached to or accompany the product to be purchased.
Open end
- Time left at the end of a commercial or program which is provided for the use of local advertising or station identification.
- A radio or television program with no specific time to end.
Opticals
Visual effects used to instill interest as well as portray mood and continuity to a commercial. Dissolves, Cross fades, and Montages are all opticals.
Out-of-home advertising
Exposure to advertising and mass media away from one’s home. Included are outdoor, point-of- purchase, and radio.
Overlay
A transparent or opaque covering used to protect designs or layouts in the form of separate transparent prints that combine to form a finished design or graphic.
Overrun
Additional numbers of a print vehicle that are produced in excess of those needed for distribution. Overruns may take place to meet unexpected needs or demands.
Odd Lot
An unbalanced assortment of styles, colors, sizes, fabrics, and quality.
Off Price Stores
Stores which sell brand name merchandise, predominantly apparel, textiles, footwear, and housewares, at well under the prices at which those same brand names are being sold in department and specialty stores. Off price stores are able to sell at these lower prices for a variety of reasons. They usually offer little service, and ambience is not emphasized. Often, they buy manufacturer overruns or end of season merchandise at sharp discounts.
Oligopoly
An industry in which there are few sellers.
Open to Buy
The amount of merchandise a buyer may order during the balance of a given period.
The phrase is most common in department store and other soft goods retailing.
Opinion Leader
A person who influences others.
Order Entry System
Computerized systems designed to streamline order processing. Processing an order involves a number of tasks including the transmission of the order to the firm in question; the firm’s checking to see that the inventory is available and that the customer is creditworthy; and the preparation and shipment of the product. Computerized order entry systems are now facilitating every phase of this process.13a, 20a
Original Equipment Manufacturer (OEM)
A company that buys a product to incorporate into what it in turn makes and sells.8
Outlet Store
A store specializing in job lots and clearance merchandise; or a store owned by a manufacturer to dispose of surplus stocks.14
OTO (One Time Only)
A spot which is available only once.
Over the Counter (abbreviated OTC)
A term used to identify such “proprietary drugs” as cough medicine and aspirin, which can be purchased without a prescription, as opposed to “ethical” drugs, for the purchase of which a doctor’s prescription is needed.2
Orienteering
Using a map and compass in the field to determine your route of travel. It has commonly come to mean a type of competition at which competitors try to navigate across challenging terrain from point-to-point arriving at the finish first.
Obstruction
Obstruction refers to anything that deters the chance of seeing a site; Tree, building, another hoarding etc. could be considered as obstruction.
Out of Home
All advertising that is specifically intended to reach consumers outside the home. Out of home includes, but is not limited to, outdoor media.
Out of Home Advertising
Inclusive term that refers to a wide array of advertising vehicles designed to reach the consumer outside the home, including outdoor, transit, bus shelters, bus benches, aerials, airports, in-flight, in-store, movies, college campus/high schools, hotels, shopping malls, sport facilities, stadiums, taxis, telephone kiosks, trucks, truck stops, and other specialized media.
Outdoor Advertising
The term refers to many forms of media that carry advertising messages to consumer audiences outside the home. Outdoor products are divided among three primary categories, billboards, street furniture and transit.
Any outdoor sign that publicly promotes a product or service, such as billboards, movie kiosks, etc.
Off-Premise Sign
A sign that advertises products or services that are not sold, produced, manufactured or furnished on the property where the sign is located. An outdoor display is an off-premise sign.
Open Space
Poster or painted display space not currently in use or under contract.
Off price
Off price means a retailer provides a high-quality products at cheaper price, it can be a great way to get customers to your store.
On-brand
It is a perception that what is expected by the customers is what is given by the brand. Staying on-brand for a long time will strongly boost customer loyalty and relationship.
Online data
Data which are gathered from digital platforms through campaigns ads or other engagement media through social channels or websites or even email that are relevant
Opportunity
Opportunities are those situations which lead to advantageous or profitable outcomes.
Optimize
Making the best or highly effective use of a product/ activity/ service. Optimization can be both technical and non-technical
Order lead time
Order lead time refers to a company place a order of production inputs when company needs it.
Organic
Organic traffic is the source of traffic which comes through clicking on a non paid search engine result. It is a primary measurement of any SEO campaign and helps the website rank with relevant search keywords.
Outside the box
Something that is different than what is already in place.
Owned media
Any media online I want to buy a company or individual and he or she has all the intellectual rights towards its
Owned social metrics
The social content in the form of post videos tweets that we maintain and hold in current social handles is known as owned social metrics
Organic search
Organic search the unpaid entries during a program results to a page that was derived to support their contents’ connections to the keyword questions.
It refers to the programme results that can’t be influenced by paid advertising and that they ar stratified consistent with their connectedness to the search term.
The unpaid entries during a program results to a page that was derived to support their contents’ connections to the keyword questions.
Outbound link
Outbound link a link to a website outside of your website.
A link to a website outside of your web site.
Opt-in email
It could be a term used wherever in somebody isn’t other initially to associate degree email list and rather given the choice to affix the emailing list.
Opt-out
Is a call for participation to be far away from associate degree email deployment list owned by the sender.
- It’s a sort of program that assumes inclusion unless explicit otherwise.
- To step down yourself from an opt – out program
Outbound link
The link that takes you outside of your website or that takes you to alternate webpage or web site.
Option
A contract signed by 2 parties before deciding the future actions
Optimization
A computer program or manual efforts that calculates the best media schedule for a given budget, target group or candidate media.
Offline Marketing
Offline Marketing refers to any promotional communication that utilises ‘offline’ media channels. With mass adoption of the internet, many companies are finding new ways of integrating offline marketing with new technologies to create more engaging customer experiences.
Outbound Marketing
Outbound Marketing promotes a product or service to people who weren’t looking to buy anything – the opposite of Inbound Marketing. A company initiates the conversation and sends its message out to an audience, to tell them they exist. Outbound Marketing examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements, tradeshows, outbound sales calls and mass emails