NAB
National Association of Broadcasters. An association whose membership is largely composed of radio and television stations.
NAD
National Advertising Division of the Council of Better Business Bureaus. This organization serves as a major self-regulatory mechanism for advertising.
NARB
National Advertising Review Board of the Council of Better Business Bureaus. When an alleged problem arises with an advertisement, and a satisfactory solution is not obtained via the NAD, above, the NARB acts in the capacity of an appeals board. It reviews the decision of the NAD, and passes judgment on it.
Narrowcasting
Using a broadcast medium to appeal to audiences with special interests. For example, the “All Knitting Station” would be a narrowcast, because it appeals to an audience with a specific interest.
National advertising
Advertising which is aimed at a National Market, as opposed to Local Advertising.
National brand
A nationally distributed product brand name. May also be distributed regionally or locally.
Near-pack (Near Pack Premium)
An item offered free or at a discount with the purchase of another product. The item can be positioned close to but may not touch the purchased product. A type of product promotion.
Negative
Developed film that contains an image that has reversed shadows and light areas.
Net cost
The costs associated with services rendered by an advertising agency excluding the agency commission.
Net unduplicated audience
The combined cumulative audience exposed to an advertisement.
Network
A national or regional group of affiliated broadcast stations contractually bound to distribute radio or television programs for simultaneous transmission.
A network is a group of two or more computer systems linked together.
The types of computer networks include LANs (Local Area Networks), Wide Area Networks (WANs), MANs (Metropolitan-Area Networks) and HANs (Home-Area Networks).
Network option time
Programming time the network controls on each of its affiliate stations. Also referred to as network time.
Newsprint
A soft, course wood pulp paper used in printing newspapers.
Nielsen rating
A measurement of the percentage of U.S. television households tuned to a network program for a minute of its telecast.
Noncommercial advertising
Radio and television advertising that is designed to educate and promote ideas or institutions, e.g., public service announcements.
National Account
A large geographically diverse customer with high pre and post sales service needs.
National Advertising
Advertising in one or more media which individually or collectively provide nationwide reach or exposure opportunity.2
National Brand
A manufacturer’s brand, usually enjoying wide distribution.7
Nielsen
The largest supplier of marketing research, Nielsen is most well-known for its retail audits, providing information on grocery products, alcoholic beverages, toiletries, proprietary drugs, and product movement from retail stores and for its rating system for television shows. Its specialty is providing services on a syndicated basis, i.e., it recruits clients for a specified period of time. 15 Nielsen in owned by Dun & Bradstreet.
Non Durable Goods
Consumer goods such as food or clothing, expected to last less than three years.1
Non Store Marketing
Retailing through means other than a retail store such as catalogs, telephone orders, mail, and more recently, cable.
Non Tariff Barriers
Restraints on international trade other than tariffs. Examples of such restraints are quotas, domestic government purchasing policies, and safety and technical standards.16a
Noting
Percentage of a publication’s readers who claimed to have read or looked at a specific editorial item, advertisement, type of ad, etc.
Net Reach
The unduplicated number of target individuals or households exposed to a media schedule at least once (also referred to as reach) is the net reach.
Node
Any single computer connected to a network.
New Media
A generic term for the many different forms of electronic communication that are made possible through the use of computer technology. The term is in relation to “old” media forms, such as print newspapers and magazines that are static representations of text and graphics.
Neon Sign
A sign manufactured utilizing neon tubing (in form of letters), which is visible to the viewer.
Net profit
The actual profit is after working expenses have been paid and it is calculated by subtracting retail operating expenses from gross profit.
Net sales
Net sales is the revenue a retailer makes during a specific period of time after deducting customer returns and employee discounts.
Navigation
The path or the route we tend to move through particularly the movement from one online page to a different.
Netiquette
The acceptable and right means of victimization net i.e net prescript/cyber etiquette.
The etiquette of the internet.
Network effect
The state of affairs wherever in, the value of service, product, or platforms depends on the number of users un agency leverage it.
Nationalism
Identification of an individual or an organization in order to know their home country
Non-tariff barriers
Creating unwanted restriction during import or export process in order to reduce the potential real-world income
Network Marketing
Network Marketing is a marketing strategy that aims to generate revenue from selling goods to customers, but also by building a team of people under you who will do the same, often across specified geographical areas.
Newsletter Marketing
A fun way to promote a business is to produce a newsletter that highlights some of the newsworthy things that have happened for a business, as well as practical tips and information. A well written, well-designed newsletter can create a sense of inclusion and participation with customers and clients and can be an appealing benefit to business prospects.
Niche Marketing
A niche, refers to products, services, or interests that appeal to a small, specialized section of the population. Finding a niche and filling it could be described as the secret recipe for growth in over-crowded marketplaces