WHAT IS CONTENT MARKETING?

Writing or content marketing is an art.It is also considered to be an innovative aspect of individuals where they imbibe their creativity to produce something meaningful.

Many of us like to write but sometimes they face issues like lack of information and knowledge.

Any piece of writing must be informative and provide its readers with meaningful insights.

People always wish to read something unique.

A unique writing should never be a copied from any source or in other words writers should avoid duplicity.

What is a content?

Generally content is the main theme of a particular writing. Writers always have to choose a theme or story telling ideas to attract readers. These can be imaginative, real, fantasy or hypothetical. But it is more important for the content to be genuine and not superficial. A superficial content cannot engage readers. So’ they don’t prefer reading it.

What is content writing?

Any individual who chooses to write for an  organization , individuals etc is known as a  content writer. He/she specializes in delivering writing for websites, blogs, articles, social media posts etc.

Important skills of a content writer are –

• Good communication skills.

• Great inter-personal skills.

• Strong command over local/globally accepted languages.

• Expressiveness and

• Quick delivery of engaging write up.

What is content marketing  ?

Well, before we understand the aspect of content marketing we must know the  actual definition of marketing. Now the question is what is marketing?

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products or services to consumers or other businesses.

If you want to establish your career as a content writer then you have to promote or customize your writing to the readers.

Now the question is how can you do content marketing ?

You can reach readers through digital platform.

There are many social platforms like Facebook, Instagram, Blogging etc.

You can go ahead for customizing  a video on the basis of your genuine content in YouTube.

You can also go ahead for publishing in an online magazine.

Nowadays, you can use the digital or web marketing platform to customize your writing piece instantly towards the readers because:

1. Most of the readers are not book worms, they totally love to read on social media (Facebook, blog, YouTube etc).

2. It is a cheaper process to customize your write – up  than the offline procedure.

3. If you want to publish your content by the using of offline platform then first  you have to find out a good publisher.

With good quality and you have to pay a handsome sum  of money to him/her  for publishing your write up.

On the other hand , on social media, you don’t have to find out any such publishers.You can do it yourself as a page or blog admin and also a YouTuber.

4. As a freelancer you can hire other participants to write for your pages, blogs to promote your platform.

5. Today most of the writers have become famous by using digital platforms for publishing their write up as a form of story, essay, or video etc.

6. In this digital sector you have an assurance to get more readers, or subscribers in a short span of time. As compared to offline mode where you don’t have an idea about the numbers of readers and their reach.

Hence as a group of content writers, we strongly recommend content marketing it as a success mantra for organizations.

In terms of online presence to attract customers and potential leads. Also as a rewarding carrier for job-seekers with the current trend of the market.