Tabloid
A size of newspaper that is roughly half the size of a standard newspaper. A page size is normally 14″ high by 12″ wide.
Refers to a newspaper smaller in size as compared to the broadsheet newspaper.
E.g Mid-Day, Mumbai Mirror etc.
Tachistoscope testing
A method used in advertising and packaging recall tests. Used to measure a viewer’s recognition and perception of various elements within an ad by using the different lighting and exposure techniques of a Tachistoscope – a device that projects an image at a fraction of a second.
Tag line
A slogan or phrase that visually conveys the most important product attribute or benefit that the advertiser wishes to convey. Generally, a theme to a campaign.
Target audience
A specified audience or demographic group for which an advertising message is designed
Target market
A group of individuals whom collectively, are intended recipients of an advertiser’s message.
Tear sheets
A page cut from a magazine or newspaper that is sent to the advertiser as proof of the ad insertion. Also used to check color reproduction of advertisements.
Teaser campaign
An advertising campaign aimed at arousing interest and curiosity for a product.
Telemarketing
The use of the telephone as a medium to sell, promote, or solicit goods and services.
Theater testing
A method used in testing the viewer responses of a large, randomly selected audience after being exposed to an ad.
Thumbnail
A rough, simple, often small sketch used to show the basic layout of an ad.
Time compression
A technique used in broadcast production to delete time from television commercials.
Tracking studies
A type of research study that follows the same group of subjects over an extended period of time.
Trade advertising
Advertising designed to increase sales specifically for retailers and wholesalers.
Trade character
People, characters, and animals that are used in advertising and are identified with the products, e.g. Jolly Green Giant and Tony the Tiger.
Trade name
The name under which a company operates.
Trade stimulants
Sales promotions directed toward retailers and distributors that are designed to motivate them both and increase sales.
Trademark
Icon, symbol, or brand name used to identify a specific manufacturer, product, or service.
Traffic builder
A promotional tactic using direct mail. Designed to draw consumers to the mailer’s location.
Transit advertising
Advertising that appears on public transportation or on waiting areas and bus stops.
Transparency
A positive, color photographic image on clear film.
Traffic Count
The recording of the vehicles and pedestrians passing by a given point.
Transit Displays
Displays affixed to moving public transportation vehicles or in the common areas of transit terminals and stations. Transit displays include, but are not limited to: bus panels, train/rail panels, airport panels, taxi panels and mobile advertising signage.
Transit Poster (Bus)
Posters attached to the exterior of buses. Common displays are king panels, queen panels and tail panels. King panels are on the street-side of the bus. Queen panels are on the curbside of the bus and tail panels are on the back of the bus.
Transit Poster (Commuter Rail)
Posters displayed in commuter railway stations and on trains.
Transit Media
Transit media is a form of out of home advertising that uses vehicular platforms to establish a mobile brand presence.
Transit Shelter
A curbside structure located at regular stopping points along urban bus routes.
Tri-Vision
An outdoor unit with a slatted face that allows three different copy messages to revolve at intermittent intervals.
Traffic Flow
A graphic presentation of the traffic volume upon any system of streets, arteries or highways, indication by width of lines, which vary with the amount of traffic carried.
Transparent ink
Ink used in four color printing process that allows for colors underneath the ink to show through.
Trap
To combine different layers of colors in order to create various colors in the four-color printing process.
Trim size
A size of a magazine or newspaper page after trimming.
Turnover
The rate of audience change for a specific program during a specific amount of time.
Type font
Refers to the complete alphabet for a specific typeface.
Typeface
A designed alphabet with consistent characteristics and attributes.
Typography
The designated setting of type for printing purposes.
Targeted Gross Rating Points
Gross rating points with the base defined as a specific target group. For example, if the target market is men, ages 18–34, 100 gross rating points would mean that all the individuals in that group had been reached once, or half of them twice, or a third of them three times, etc.
Tariff (l)
A customs duty or tax laid on goods as they enter or exit a country. These duties are either specific (i.e., according to the number or bulk of the items) or ad valorem (i.e., according to the value of the items). (2) A schedule of regulated rates and rules affecting the application of rates for specific products.19
Tear Sheet
An entire actual page containing an advertisement, illustration, or article clipped from a publication. Manufacturers who have cooperative advertising or merchandise allowance programs with retailers often demand that the retailers submit tear sheets as proof of performance.
Telemarketing
The use of the telephone for selling as part of a planned and systematic effort to reduce expenditures for personal sales calls.
Test Marketing
An attempt to evaluate the nature and degree of customer acceptance of a product by actually putting it on the market in selected areas. It may involve using a full-scale marketing program in those areas, or it may use different combinations of marketing factors, such as promotional appeals, prices, or types or intensity of distribution in various areas in an attempt to determine the most effective way of marketing.
Trade Association
An association of manufacturers or dealers engaged in a particular trade for interchange of information, establishment of standards, and other activities of common interest to the members.
Trade Promotion
Devices designed to obtain special short-term merchandising and/or sales support from distributors, to induce retailers to promote a product through advertising and display, or to stimulate retailers and their sales clerks to “push” a certain manufacturer’s product rather than that of a competitor.
Trade Show
A gathering of sellers and buyers for the purpose of displaying and surveying respectively, new products, processes, or services.
Trademark
A brand that has been given legal protection.
Trading Area
A district whose size is usually determined by the boundaries within which it is economical in. terms of volume and cost for a marketing unit to sell a product.
Trading Company
There are two types of trading companies. One, the specialized trading companies (Senmonshosha in Japanese), exist all over the world. These firms specialize by product, function, and region. Thus, a firm which imports footwear to the United States from Italy is a specialized trading company. By contrast, the general trading company (Sogoshosha) is diversified in terms of product, function, and region. The largest Japanese trading companies, such as Mitsui, Mitsubishi, and Sumitomo, have a presence all over the world. They facilitate all aspects of transactions, including, for example, physical distribution and insurance. Their transactions are not limited to the family of firms of which they are a part. They move a great variety of products in and out of many countries.
Trading Up
An attempt to induce a current or prospective owner of a product to purchase a more expensive model or version of the same product.
Transfer Price
The price charged by one unit of a corporation when it supplies a product or service to another unit of the same corporation.
Turnover or Turns
The total number of times during the course of a year that the average inventory is sold.
Tying Contract
An arrangement in which the seller agrees to sell one product (the tying product) only if the buyer agrees to buy the seller’s other product or products (the tied products). Such arrangements are subject to prosecution, if competition relative to the tied product is substantially reduced.
Tear Sheet
Refers to the page clipped from a newspaper or magazine as proof that an ad has appeared as scheduled. An invoice to seek payment normally accompanies it.
Total / Claimed Readership
“It is an aided recall of readership of any publication enlisted in the survey during predefined period that varies by periodicity of the publication and it excludes the readership recall corresponding to the day of interview.”
By readership we mean it is “read or looked at”, it is not only careful reading but it could also be glancing through the pages. Just seeing the cover does not mean, “looking at”. However, for dailies even seeing the cover page would be considered as “looking at” provided the daily is t a k e n in the hand and some time is spent on it. It does not matter where it may have been looked at, for e.g., in a train or in a doctor’s clinic or at a hairdresser’s / barber’s shop, in an office or a library or at a friend’s place or even borrowed.
| Publication Periodicity | Predefined Period |
| Quarterlies | In last 1 year |
| Bi-monthlies | In last one year |
| Monthlies | In last 6 months |
| Fortnightlies | In last 3 months |
| Weeklies | In an average month |
| Bi-weekly | In an average month |
| Five day dailies | In an average week |
| Six day dailies | In an average week |
| Dailies | In an average week |
Teaser
An advertisement that precedes the major portion of an advertising campaign, intended to build curiosity.
Target Audience
Refers to the desired or intended audience for advertising as described or determined by the advertiser. Usually defined in terms of specific demographic (SEC, age, sex, income, etc), purchase or ownership characteristics.
Tactical Advertising
A short-term advertising campaign usually based on an existing strategy and used to take advantage of specific circumstances.
TGI (Target Group Index)
A large scale quantitative research that provides information on product and media consumption coupled with psychographics in addition to demographic parameters.
Test Market
Refers to the geographic location selected for the introduction of a new brand or advertising campaign. Apart from marketing efforts, media availability and media costs also play a crucial part in the selection of a test market.
Top of Mind
In advertising research, this phrase is used to describe the first brand name or advertising campaign that a respondent mentions without aiding or prompting in any manner.
Tabulation Punching
Analyzing and processing the data.
Thread
A series of postings on a particular topic. Threads can be a series of bulletin board messages (for example, when someone posts a question and others reply with answers or additional queries on the same topic). A thread can also apply to chats, where multiple conversation threads may exist simultaneously.
TAM (Television Audience Measurement)
Television Audience Measurement (TAM) or TAM Media Research is the TV Viewership analysis firm of India. Its objective is to help provide perspective on a complex industry such as media.
TRP (Television Rating Point)
This is a percentage of the target audience watching a single programme or a commercial or a slot at a given point in time. Expressed ad% by default.
TRP = (Viewers at any given time/ Estimated universe) * 100
Tag
A tag is an identifying marker in WordPress which is used to classify posts based on topic and keyword research. Tags are more popular whereas categories are broad and thematic.
Tagline
A memorable and meaningful short phrase that communicates a brands mission, personality, quality, etc, to the customers.
Target/ targeting
Targeting refers to specific groups or subsets of potential customers a company is planning to sell its products or services to.it is a process of end-to-end marketing for involving specific engagements in such groups.
Template
A template is a generic fil which is like a framework and shows standard sections or features of specific kinds.it is used to create a new document of the same types in a much lesser time consuming manner.
Tenor
Tenor is referred to the amount of time left for fully settling a loan until the financial contract defining its terms and conditions expires.
Text ad
Advertisement using text based hyperlinks
Title tag
Html tag used to define the text in the top line of a web browser, also used by many search engines as the title of search listings
An html refers to the element used to describe specific topics ofa web page. The title tags are displayed in top bars of a web browser.it is best to gave title tags featuring main, identified keywords rather than something basic like “home”
Html tag used to define the text in the top line of a web browser, also used by many search engines as the title of search listings.
Top 10
The top ten search engine results for a particular search term
The prime 10 results for a specific search term.
Top level domain (TDL)
TDL or top-level domain is the highest-ranking domain types in the hierarchical domain system of the internet. For example, they include extensions like. info,.com,.org etc.
Top of the funnel (TOFU)
Tofu or top of the funnel is the largest portion of sales or marketing funnel where prospects enter the screening process until only the leads most inclined to purchase are left. It is a descriptive term for raw leads who have shown initial interest in a service or product due to inbound marketing or outbound customer engagements.
Total addressable market (TAM)
TAM or total addressable market refers to the total revenue opportunity for a specific business.
Total available market (TAM)
TAM or total available market is the total revenue potential for a specific amount of product or service and also includes its future imprint.
Total value to paid in (TVPI)
TVPI or total value to paid in is the ratio of distributes and undistributed investments in a fund to the amount of capital invested.it is used to measure fund performance.
Touches
Units of milestones of points of contact which are used to measure marketing effort are called touches.it measures how to transform a prospect into a viable or qualified lead and is also called touchpoints.
Touchpoint
Any point of interaction between a customer and/1a brand that could create a long lasting impact. This could happen through a text ad, website, social media post, etc.
Tracking code
Tracking code refers to the script which is placed in the header and footer of the website.it passes information along with the software tools for the purpose of data collection. Tools like Google analytics, Google Adwords etc use tracking codes so that all information is tracked from the websites.
Trade mark
A legal protection to identify a product or services brand name/ brand mark to stand out unique, which legally no other firm can copy.
Trend analysis
Analyzing the ongoing trends and interest of people I am the most effective strategy of marketing industry is what is collected and taken as an insight from trend analysis
Trend analysis
Trend analysis is analyzing the patterns and the movements of recently observed data to predict the future boost in product sales or stock price trends
Trick banner
A banner ad that attempts to trick people into clicking, often by imitating an operating system message
A banner ad that makes associate degree attempt to trick individuals into clicking, typically by imitating a software system message.
Triggers
Triggers are signals or occurrences which meet certain criteria to be considered as an opportunity to make a sale.
Twitch
Twitch is a live streaming video owned by amazon.it showcases video game streams and e-sports tournaments.
Twitter is a free social media networking platform which allows its users to share images, videos and links which are known as tweets. It is used to share information and utilizes hashtags to categorize information feeded. You can follow people and see their tweets in your feed and they can see yours if they follow you.
Twitter advertising
Twitter advertising helps digital marketeers promote their brand or organization on twitter. These advertisements appear in feeds and/1have the potential to grow awareness and reach prospective customers.
Two-tier affiliate program
Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program
Tariff
A tax on goods that is coming into or going out of the country
Terms of access
The period of commencing on effective data and continuing through it
The world bank
A bank having relation with the world-wide members (un) which provides long term loan to the countries who are in need
Transfer pricing
Shifting of product and services from one country to another to its same branch
Tempting
Getting attached to something
Two tier affiliate program
Affiliate program structure whereby affiliates earn commissions on their conversions likewise as conversions of webmasters they ask the program.
Transactional Marketing
Often thought of as conflicting with ‘relationship marketing’ this form of marketing is about driving sales and meeting demand. Retailers have to encourage consumers to buy using coupons, discounts, liquidations, and sales events.
Tradeshow Marketing
Many products have to be experienced to be bought. Tradeshows are industry gatherings where customers are invited to come sample all that the industry has to offer.