Sales promotion
Marketing activities that stimulate consumer purchasing and dealer effectiveness through a combination of personal selling, advertising, and all supplementary selling activities.
Sales-response function
Refers to the effect of advertising on sales.
Sans-serif type
A typestyle of lettering with no serifs, or cross strokes at the end of main strokes.
Scanners
An optical character recognition machine which consists of a scan head, a computer processor, and an output device. Used for interpreting documents, invoices, bar-codes, and photos for use in Color separations.
Scene setting
The process of using realistic sounds to stimulate noise in backgrounds during radio production such as car horns, sirens, recorded laughter, etc.
Screen
- A printing process in which a squeegee forces paint or ink through a screen which is decorated with stenciled designs onto the paper.
- The surface onto which an image of a slide or television picture is shown.
Seasonality
The variation in sales for goods and services throughout the year, depending on the season, e.g. hot chocolate is advertised more in the winter, as opposed to summer months.
Seasonal rating adjustments
In broadcast media, rating modifications that reflect changes in the season, e.g. weather and holidays.
Selective demand advertising
Advertising which promotes a particular manufacturer’s brand as opposed to a generic product. See Primary demand.
Selective distribution
Allows manufacturers to maintain more control over the way their products are sold and discourages price competition among sellers of the products by distributing their products only to those wholesalers and retailers who follow the manufacturer’s guidelines.
Self-liquidating premium
A premium offer paid by the consumer whose total cost including handling fees are paid for in the basic sales transaction.
Self-mailer
A direct-mail piece in which no envelope or wrapper is required for mailing.
Semi-liquidator
A premium offer that is partially paid by the consumer as well as the manufacturer.
Semiotics
Refers to theories regarding symbolism and how people glean meaning from words, sounds, and pictures. Sometimes used in researching names for various products and services.
Serif type
Short, decorative cross lines or tails at the ends of main strokes in some typefaces, such as Roman lettering.
Sets in use (SIU)
The percent of television sets that are tuned into a particular broadcast during a specific amount of time.
Share-of-audience
The percent of audiences that are tuned into a particular medium at a given time, e.g. the number of people watching television between the hours of 8:00 p.m. to 11:00 p.m.
Share-of-voice (SOV)
A brand’s or group of brands’ advertising weight expressed as a percentage of a defined total market or market segment in a given time period
Shelf screamers (shelf talkers)
A printed advertising message which is hung over the edge of a retail store shelf, e.g. “On Special,” or “Sale item.”
Signature
- A musical theme associated with a television program, radio show, or a particular product or service. Also referred to as a Theme song.
- Single printing sheet which folds into 4, 8, 12, 16, and so on pages to be gathered and bound to form a part of a book, or pamphlet.
Silk screening
A color printing method in which ink is forced through a stencil placed over a screen that blocks out areas of an image, and onto the printing surface. Also referred to as Serigraphy.
Simmons Market Research Bureau (SMRB)
A syndicated service which provides audience exposure and product usage data for print and broadcast media.
Situation analysis
The gathering and evaluation of information to identify the target group and strategic direction of an advertising campaign.
Slicks
A high-quality proof of an advertisement printed on glossy paper which is suited for reproduction.
Slotting allowances
Fees paid by a manufacturer to a retailer for the retailer’s shelf space.
Soft sell
The technique of using low pressure appeals in advertisements and commercials.
Solid
An arrangement of type lines set vertically as closely as possible. Also referred to as solid set.
Specialty advertising
This is the older term used for Promotional products. It remains a commonly used term by many companies.
Speculative (Spec) sample
A sample promotional product, with the prospective buyer’s imprint on it, produced with the hope that the customer will purchase it.
Split run
Two or more different forms of an advertisement which are ran simultaneously in different copies of the same publication, used to test the effectiveness of one advertisement over another to appeal to regional or other specific markets.
Spot announcements
Commercial or public service announcements that are placed on television or radio programs.
Spot color
The technique of coloring for emphasis some areas of basic black-and-white advertisements, usually with a single color.
Spot television (or radio)
Time slots in geographic broadcast areas, purchased on a market-to-market basis rather than through a network.
Spread
Refers to a pair of facing pages in a periodical, or an advertisement which is printed across two such pages.
SSL
Secure sockets layer (SSL) is a security technology that encrypts links between the server and browser to keep data passed between the two privately. Websites that are secure will have the HTTPs instead of
HTTP. 36.4 percent of websites monitored by W3Techs do not use SSL.
Staggered schedule
A schedule of advertisements in a number of periodicals which have different insertion dates.
Standard Advertising Unit System (SAUS)
A set of uniform advertising procedures developed by the American Newspaper Publishers Association.
Standard Industrial Classification (SIC)
Defined by the U.S Department of Commerce to be a classification of businesses in a numeric hierarchy.
Standard Rate and Data Service (SRDS)
A commercial firm that publishes reference volumes that include up-to-date information on rates, requirements, closing dates, and other information necessary for ad placement in the media.
Starch scores
A result of a method used by Daniel Starch and staff in their studies of advertising readership which include noted, or the percent of readers who viewed the tested ad, associated, or the percent of readers who associated the ad with the advertiser, and read-most, or the percent of readers who read half or more of the copy.
Starch Readership Service
A research organization (Starch INRA Hooper) that provides an advertisement’s rank in issue and Starch scores.
Step-and-repeat
A single image printed repeatedly in a pattern on a single sheet of paper.
Stet
A Latin term meaning “let it stand,” which instructs a printer or typesetter to ignore an alteration called for in a proof.
Stop motion
A photographic technique in which inanimate objects appear to move.
Storyboard
A blueprint for a TV commercial which is drawn to portray copy, dialogue, and action, with caption notes regarding filming, audio components, and script.
Strategic planning
Determination of the steps required to reach an objective of achieving the optimum fit between the organization and the marketplace.
Stratified selection
An equally measured statistical sample which represents all the categories into which the population has been divided.
Stripping
Positioning film negatives or positives of copy and illustrations for the purpose of creating a printing plate for that ad or page. Also referred to as image assembly.
Subliminal persuasion
An advertising message presented below the threshold of consciousness. A visual or auditory message that is allegedly perceived psychologically, but not consciously. Also called Subception.
Superimposition (super)
A process in TV production where an image, words, or phrases are imposed over another image.
Supplementary media
Non-mass media vehicles that are used to promote products, e.g., Point-of-purchase advertising.
Supplier
Companies that sell goods or services to an advertising agency for their use in constructing advertisements, e.g., design studios, color houses, printers, and paper producers.
Swatch proof
A sample of the material for a promotional product, with the customer’s artwork printed on it in the specified colors.
Sweeps
Refers to a time during the months of November, March, and May, when both Nielson and Arbitron survey all local market broadcast media for the purpose of rating the stations and their programming.
Syndicated program
A television or radio program that is distributed in more than one market by an organization other than a network.
Sales Management
(Also known as Sales Administration or Sales Force Management) The planning, direction, and control of the personal selling activities of a business unit, including recruiting, selecting, training, equipping, assigning, routing, supervising, paying, and motivating as these tasks apply to the personal sales force.
SAMI
An abbreviation for Selling Areas Marketing, Inc. Recently merged with Burke, SAMI is a commercial research service which conducts wholesale (rather than retail, like Nielsen) audits. Withdrawals from grocery warehouses are monitored every four weeks.
Sample
(l) In statistics, a limited or finite number of items of data selected from a universe or population. (2) In marketing, one or more units of a product given free (or sold at a price far below market) in order to induce prospective buyers to give it a trial or to enable them to determine its characteristics by inspection or analysis.
Scanner
A device used at checkout counters of supermarkets and some other stores which emits a laser beam to identify automatically items marked with the Universal Product Code as they pass over the check stand. Scanners have speeded the checkout process, reduced personnel needs, and provided valuable data on inventory movement.
Scrambled Merchandising
The tendency for retail establishments to offer a growing number of product types, leading to an increasing duplication of assortments among various types of retail establishments. This has led to an increase in what has been termed intertype competition among, for example, supermarkets offering drug products and discount drugstores offering items previously sold principally in supermarkets.
Segmentation
The process by which groups of potential customers are identified by geographic area, buying behavior patterns they hold in common, common perceptions they may share for a product or service, and/or common uses to which they may put a product or service for the purpose of (1) designing more efficient marketing programs that can be targeted primarily to one or more selected segments; or (2) positioning a product in relation to competition in a particular market segment.
Selective Demand
The demand for one particular brand as opposed to that for a product category in general.
Selective Distribution
The sale of a product or service through a carefully selected subset of all available wholesale or retail outlets in a given market area.
Semidurable Goods
Goods expected to last between six months and three years, such as luggage or shoes.
Served Market
That portion of the market for which a company’s product is suitable and which it is presently targeting.
Share
The share of audience of a television program is the percentage of households using television during, a specific time period which is tuned to the program in question.
Sherman Antitrust Act
Passed by Congress in 1890 to prohibit (1) monopolies or attempts to monopolize; and (2) various acts, including contracts, combinations, or conspiracies intended to restrain trade. The Sherman Act was aimed primarily at firms operating at one particular level in a channel of distribution, particularly manufacturers.
Shopping Goods
Goods the purchase of which entails risk perceived sufficient to warrant a search aimed at comparing price, quality, style, etc., among a number of possible purchases.
Shrinkage
In retailing, the value of book inventory in excess of actual physical inventory. The difference represents losses from shoplifting, employee theft, breakage, etc.
Skinning Strategy
A pricing strategy based on high initial price and successively lower prices designed to appeal in sequence to market segments placing successively greater emphasis on price while earning the highest possible per unit profits.
Soft Goods
This term is sometimes used as a synonym for “non-durable goods,” i.e., consumer goods expected to last less than three years such as food or clothing. It is also sometimes used to refer specifically to goods that are literally soft to the touch such as textiles.
Source Effect
The extent to which the nature of a source influences the credibility of a message. Most citizens of the United States, for example, would be far more likely to believe a news story they read in the New York Times than to believe precisely the same story if it appeared in Pravda.
Sourcing System
The complex of outside suppliers and internal manufacturing sources for all materials, component parts, supplies, machinery, and equipment, facilities, and services the organization requires.9
Specialty Goods
Goods for which a consumer is willing to expend the effort required to purchase a most preferred item rather than to buy a potentially acceptable substitute.
Specialty Store
A retail store that makes its appeal on the basis of a restricted class of shopping goods. By its selection of these goods, it aims to differentiate itself from department store competition.
Spiff
A direct payment to a wholesale or retail salesperson as an incentive to the selling effort behind a manufacturer’s product.
Split Run
The running of different advertisements in alternating copies of the same issues of a publication to test the effectiveness of the copy.
Spot Advertising
The purchase of television or radio time on a station by station or market by/1market basis rather than network wide.
Star
One of four categories of business lines or products in a portfolio theory of product management. (The other three are cash cows, dogs, and “problem children.”) These products are share leaders in growing markets, which may need cash to sustain their strong position.
Starch
A commercial research firm, best known for its Starch Message Report, which attempts to measure the impact of advertisements in magazines and newspapers.
Stockkeeping Unit (Often abbreviated SKU)
The lowest level of disaggregation at which a product can be ordered. Thus, a shirt stockkeeping unit would be a particular size (collar and sleeve length) of a particular style of a particular color.
Strategic Alliance
A business arrangement more intimate and more permanent than that of preferred vendor/major customer but short of actual merger. Firms may enter into a strategic alliance in order to develop some new, shared technology or because the size of a contemplated transaction is extraordinarily large, the sale particularly complex, the need for ongoing technological back up pressing, and/or the opportunity for mutual learning great. An example is the relationship between Fujitsu Fanuc, a Japanese robot vendor, and General Motors. Their joint venture provides an opportunity for Fanuc to learn more about robot applications in a factory than it could as a typical vendor and for General Motors to better understand robotics and to capitalize upon its knowledge by selling factory robot technology to other companies.
Strategy
The pattern of objectives, purposes, or goals and major policies for achieving these goals, stated in such a way as to define what business the company is in or is to be in and the kind of company it is or is to be.
Super Store
A store similar in general layout to a supermarket but much larger, averaging around 30,000 square feet compared to 18,000 square feet for the supermarket. Super stores sell not only groceries but a large variety of convenience items (such as garden supplies) and even some bigger ticket durables like televisions. Some super stores offer such services as laundry and dry cleaning.
Supermarket
A large, low price, low margin, high-volume, self-service retail store selling food and a limited range of household products. The supermarket has annual sales of at least $2 million and is under 30,000 square feet in size.
Survey
The organized solicitation of information or opinions from a sample or population of respondents for the purpose of drawing conclusions about the population.
Sole Readership
Overall for a publication is the estimated number of individuals who read only that particular publication and no other publications.
Sole Readership – Language
The number of people who are readers of a publication of any language but do not read any other publication in that language. e.g. Sole Readership of an English Publication refers to the estimated number of readers of the English publication who read only that publication in the English language.
Sole Readership – Periodicity
The number of people who are readers of a publication of any periodicity but do not read any other publication in that periodicity. e.g. Sole Readership of a monthly refers to the estimated number of readers of the monthly who read only that monthly across monthlies of all the languages.
Split Run
A facility offered by publications to advertisers, that allows different advertising copies to be run in different parts of the circulation area.
Supplement
Refers to the sections added to the main body of a newspaper and distributed free of cost at regular frequency.
Sq. Cms (Square Centimeter)
Refers to the height of the ad in centimeters * width of an ad in centimeters. E.g. Front page ad can be 20cms x 12cms = 240 sq cms (approximately equal to 60cms x 4 column centimeters). Some daily newspapers have recently changed their format to 7-column width (against 8 columns earlier) in line with some international formats. Consequently, the ad sales units have been changed to square centimeters.
Scheduling
The act of deciding how a media plan should be phased and eventually appear in media at a given period of time is called scheduling.
Sample
Those respondents identified as being eligible to be interviewed or questioned for a survey.
Sampling Frame
Data used to generate the sample. More specifically, grouping or listing of all the eligible units (such as countries, postcodes) or electoral rolls, which are used to generate the sample.
Secondary Audience
Target Audience, who are less significant for a specific brand/ advertising campaign, as compared to the primary audience.
SOV (Share of Voice)
The brand’s share of the total category gross rating points (GRPs, defined under Television definitions).
SOE (Share of Expenditure)
The brand’s share of the category expenditure on a medium/ media.
Scrutiny
To check for errors committed by the interviewers in coding the responses and also the discrepancies in coding or asking the questions.
SCR (Socio Cultural Regions)
At the time of independence, when the Indian sub-continent had to be divided politically and administratively into a number of units (states and districts), it was important that such a division should be made so that each such unit was homogeneous in composition.
Therefore, territories were then grouped not by geographical contiguity alone. Based on a number of Socio-Cultural parameters, the State Re-organization Commission (1954) drew up the district and state boundaries.
These form the basis of the SCRs (Socio – Cultural Regions) :
- Linguistic homogeneity
- Geographical contiguity
- Financial, economic and administrative homogeneity
- Rationalization of culture and lifestyles making each one unique from other districts
- Caste and class considerations
SEC (Socio – Economic Classification) – Revised from May, 2011
SEC refers to the “socio – economic” of the respondent. The new SEC system is used to classify households in India.
It’s based on two variables:
- Education of chief earner
- Number of “consumer durables” (from a predefined list) owned by the family. The list has 11 items, ranging from electricity connection’ and ‘agricultural land’- to cars and air conditioners.
SEC Rural (Socio Economic Class) – OLD
As originally conceptualized and classified by IRS, Rural SEC is categorized into 4 groups based on the education and the type of household viz. R1, R2, R3 and R4.
R1 denotes the upper-most Rural SEC and R4 the lowest SEC.
Standard Deviation
A measure of the dispersion of a set of data from its mean. The more spread apart the data is, the higher the deviation.
Standard Error
The absolutely correct value of any measurement can only be determined by conducting a census of all cases in the universe and as and when conducted, it will require years of fieldwork, followed by long drawn data compilation (and expenses will be prohibitive).
Now one would imagine that the larger the sample the lower the relative error
though true, beyond a sample size, the ratio between “Reductions in SE” to the “incremental sample” will be insignificant.
Formula
SE= Z * v(P*(1-P)/N)
- Where Z is a function of confidence level typically for IRS, which operates at 90% confidence level. The Z value is equal to 1.64.
- P = incidence of a phenomenon
- N = sample size
- SE = standard error
- Relative Error is Standard Error expressed as a percentage pf incidence of the phenomenon.
- RE = SE/P
Note: All sample sizes in IRS are determined so that any measurement with incidence >
10% is measured at 90% confidence with an acceptable relative error less than
+/-15%.
Skipping pattern
The researcher might specify that all households falling on the path of the interviewer moving by the Right Hand Rule, should not be contacted. Certain specified numbers may be required to be skipped. For example, it may be specified that every third household is to be contacted. In that case, the interviewer has to contact the first household starting from the starting point and then contact 4th,7th,19th… household and continue in this fashion.
SP (Stating address or starting point)
It is the point (address) from where an interviewer has to start his interviewing in a particular area. Interviewers may be given the addresses of each respondent, or may be given a starting address. A starting address usually has both name (of the respondent or of the head of the household) and the address.
Spontaneous Recall
Refers to a measurement technique, in which respondents are provided “no cues” to recall brands/ advertisements.
SEO (Search Engine Optimization)
Short for search engine optimization or search engine optimizer it is the process of increasing the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.
Spam
To send a message (usually an advertisement) to many discussion groups (bulletin boards, mailing lists, and/or newsgroups), without regard for its topical relevance
SMO (Social Media Optimization)
Abbreviated as SMO, social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (Search Engine Optimization) in that the goal is to drive traffic to your Web site.
Surf
To search for information on the web in a random, non-linear way
Stretch
A stretch is a homogenous part of a road without major traffic diversions. A stretch is the central idea in IOS. All estimations are carried out at stretch level.
Site
Sites are panels seen on the road that carry advertisements for people on the move.
Sites are classified as:
a) Hoarding
b) Bus shelter
c) Kiosks
Shopping Mall Advertising
A standard backlit advertising structure located on shopping mall property with a size consistent to a bus shelter panel. Most mall advertising structures include a mall directory and multiple advertising panels.
Sign
Any structure used to display information regarding a product or service. An outdoor unit is a sign.
Sign Structure
The assembled components, which make up an outdoor advertising display, including but not limited to: uprights, supports, facings, and trim.
Signage
Graphic designs, as symbols, emblems, or words, used esp. for identification or as a means of giving directions or warning.
Show Card Signs
These signs are used for trades show, dinner menus, directional signage, point of purchase specials, for all interior signage. These signs are a great advertisement at a great price. They come in a variety of sizes and are typically made of plastic or cardboard.
Spot Advertising
Any advertising presented in selected locales rather than on a national level.
Stadium Advertising
A variety of advertising formats available in stadium, ranging from wall-mounted dioramas (backlit posters) to field-side panels.
Standees
A poster or placard that occupies standing room, usually having advertisements on both sides.
Static Slides
They are full-color advertisements without any animation or movement shown on screens for approximately 8-10 seconds each.
Station Advertising
Advertising panels located in subway or commuter rail stations or on transit platforms. Sizes vary.
Street Furniture
Advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians for eye-level viewing or at a curbside to impact vehicular traffic. Street furniture displays include, but are not limited to, transit shelters, newsstands/news racks, kiosks, shopping mall panels, convenience store panels and in-store signage.
Structure
A physical framework on which out of home advertising is affixed or positioned.
Size of the Hoarding
It measured in terms of height and width. Size = Height X Width
Subway Advertising
Advertising panels located in subway or commuter rail stations or on transit platforms. Sizes vary.
Subway Card
An advertising poster attached to the interior of a subway car.
Share of Audience
% of audience listened to a particular radio station or watched a TV channel as compared to overall universe listened or watched. Many people confuse ratings with shares since both are expressed in percentages. A rating always relates to a total population (e.g. Census Data), whereas audience “share” always is expressed in terms of the total listening/viewing population.
SAAS
Software as service s known as SAAS.
Sales acceleration
Sales acceleration refers to the practice of speeding up sales processes using tools. This helps to improve the productivity and efficiency of sales professionals.
Sales automation
Sales automation is the act of using softwares to simplify, speedup r stream line the sales process such as tracking of customers, forecasting, inventory monitoring etc.
Sales champion
Sales champion refers to a prospect/1or customers who are deeply influenced by the service or product of a specific brand. He/ She deeply understands and likes your product to the point of promoting it through word of mouth for its adoption or success.
Sales coaching
Sales coaching refers to the process of assisting sales professionals. This is done to improve productivity. Efficiency and development of the individual with new skills.
Sales cycle
Sales cycle is a repetitive process which includes a predictable sequence which an organization undergoes while selling products or services to customers.
Sales demo
A sales demo is an process of displaying functions, benefits product values. This relates to the particular target audience and aims at leading them towards making a purchase decision.
Sales development representative (SDR)
Also known as Business Development Representative (BDR)/1sales development representative or SDR is a specialist who focuses on finding new prospects plus foundational relationships. They refresh the sales pipeline with new leads for the organization.
Sales director
Sales director is a senior management professional who heads the sales department of an organization. He leads the formulation of strategies plus policies, proposes and rationalizes departmental budgets, supervises regional sales managers and ensures continuous sales growth for the organizations.
Sales enablement
Sales enablement is a process which involves strategy.it provides sales professionals with relevant tools, training and technology which leads to improvement of customer engagement.it helps generate value for all stakeholders in the sales process.
Sales funnel
A sales funnel refers to the visualization of the entire sales process.it carves out the stages through which prospective customers go through till the purchasing decisions.
Sales kickoff
Sales kickoff is an important event for organizations.in this major annual event, major achievements of the previous year are recalled along with new revenue, organizational targets, strategy, presentations, keynote speeches and much more. The sales heads and dignitaries refer to these speeches in order to galvanize the performance in the coming year.
Sales lead
Sales leads are potential customers of an organization. They express interest in organization offerings and information shared by your brand.
Sales manager
Sales managers are executives who lead a sales unit or team. They work upon making the team highly productive in terms of sales performance. They designate tasks and develop the team to meet targets effectively.
Sales operations
Sales operations is a process.it consists of aligns business operations, strategic implementations etc. and is aimed at achieving organizational goals in areas like sales revenue. Market overage and growth.
Sales partnerships
Sales partnerships are formal collaborations between organizations or people.it is aimed at mutual benefit of both the parties.
Sales pipeline
Sales pipelines are a form of visualization. They show the status of every lead in the customer life cycle or sales process.
Sales process
Sales process follows a series of strategic steps which are aimed at driving sales growth with the alignment of personnel, market insight, methodology or technology.
Sales productivity
Sales productivity indicates the efficiency of sales units.it helps generate revenue for organizations which are based on sales volume, payroll expenditure, personnel activity and other factors.
Sales prospect
Sales prospects are known as potential customers of products or services. They meet the given benchmarks or standards of a customer. They have attributes like financial capacity, buying authority, purchase willingness etc. and found to be sufficient to qualify in the sales funnel as a prospect.
Sales prospecting
Sales prospecting is a process which refers to finding, building and qualifying a candidate pool or potential buyers or clients. This is done through networking, cold calling, advertising and other engagement methods.
Sales qualified lead (SQL)
Sales qualified leads or SQL are potential customers who have met the minimum criteria and shoe a higher likelihood of opting in or purchasing.
Sales sequence
Sales sequence is an established activities order such as voice calls, emails along with the frequency at which sales team engages a prospect or account. This is guided by data analytics.
Sales training
Sales training is a informative process which helps in the improvement of sills, behavior and mindset of sales professionals which helps in upgrading their selling performance.
Salesforce administrator
Sales force administrator refers to individuals who are given the responsibility to maintain higher employee productivity and engagement through technology, process improvement and other methods. They are also expected to operate and maintain salesforce CRMS.
Sandler training
Sandler training is a popular organization which is known for training professionals on sales performance, leadership and management.
Satisfaction guaranteed
In marketing, customers differentiate your brand based on the satisfaction level. Brands differentiate themselves based on cost, price and how they can serve lower purchasing power customers.
Scraping
Scraping is the process of extracting large data from websites and is also known as data harvesting or data scraping.
Seamless/1process
Activity which has no gaps or with less disruptions
Search analytics
Search analytics takes help of the search data to analyze the interaction between the search results and the web searches and the result of such search engine statistics useful for the search engine marketing
SEM is a form of internet marketing that seeks to promote a website by increasing its visibility in search engine results pages (SERPs.) SEM is accomplished primarily through paid advertising and search engine optimization by adjusting and/or re-writing website content to include keywords, with the intention of achieving higher search rankings.
Search engine optimization
Optimizing your website or an ad so well enough that it comes on the first page in the organic part of the search result is known as search engine optimization
Segmentation
Segmentation is the process of subdividing a large market into distinct partitions or segments which are based on demographics and other factors.it is aimed at formulating sperate strategies and implementing the same to better engage consumers in each segment.
Segmenting the customer data
Segmentations or categorizations according to the age group gender or education level can be only done using the analytical part which gives us insights about which group of people belong to which category and so on
Selling, general, and administrative (SG&A)
Selling, general and administrative or sg & a refers to non-production expenditure. They are itemized in an organization’s income statement under operating costs. These are inclusive of business management expenses as well as costs incurred in the promotion, sale and distribution of the company’s products and services.
Sender policy framework (SPF)
Service policy framework of SPF domain keys identified mail (DKIM) verification are online security processes. They prevent email fraud, phishing, impersonation, spam, spoofing, and other malicious online activities.
SERP
Shorthand for a page of search engine listings, typically the first page of organic results
Service brand
Service brands are those that focus on customer service interactions rather than any other forms of product manufacturing. Example: airline companies.
Service level agreement (SLA)
Service level agreements are contracts between service providers and consumers. They specify quality, availability, restrictions and other service aspects.
Serviceable available market (SAM)
SAM or serviceable available market is a part of tam or totl addressable market.it can be reached by organizations on current capabilities or prior track records.
Serviceable obtainable market (SOM)
Serviceable obtainable market or SOM is that portion that can be reasonably captured in the short term.it is the smallest of the three market scales (TAM, SOM, SAM).
Share purchase agreement (SPA)
Share purchase agreement or spa is a contract between company, shareholders and investors. It sets basic terms for shares’ purchase and sales. It is also called SSA or share sale agreement.
Shareholders’ agreement (SHA)
Shareholders’ agreement is a contract.it is done between the shareholders of a company prescribing how the company’s operations should be conducted and stipulating the rights and obligations of shareholders.
Show Marketing
Statistics reveal that about 90% of information in our brain is stored in the form of visuals and that people respond to visual – ‘show’, more than textual information. Marketers across different industries are now making use of various types of visual content to engage with their audience.
Social Media Marketing
Much like Relationship Marketing, Social Media Marketing focuses on customer engagement. Sites like Facebook and Twitter provide an opportunity for businesses who believe that investing in stakeholder communication and engagement across digital platforms, will reap rewards.
Shopping cart
Software used to make a site’s product catalog available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise
Sig file
A short block of text at the end of a message identifying the sender and providing additional information about them
Signaling
Signaling is a process where the consumer conveys readiness to purchase a product or service.it is indicated by signals or triggers such as willing to sign up, event participation, solutions and questions etc
Siloed
Siloed refers to a descriptive term for an organization whose units, teams or departments lack collaboration, coordination or synergy. They lack because they are run and managed as seperate exclusive bubbles. Teams and individuals who prefer such arrangements are said to have a “silo mentality.”
Single sign on (SSO)
SSO or single sign on is a method which allows access to independent software systems using a single id and password. This is considered safe in both cybersecurity and enterprise permissioning.
Site search
Search functionality specific to one site
Skyscraper ad
An online ad significantly taller than the 120×240 vertical banner
Small & mid-size business (SMB)
SMB is an acronym for small to medium-sized businesses, which is often referred to as small and midsized business. A business with 100 or lesser employees is usually considered small, while one with 100-999 employees is considered to be a medium-sized business.
Smarketing
Smarketing is a process of close alignment of sales and marketing operations of a business. This is done with the aim of increasing revenues through a shared integrated strategy.
Snackable
Snackable in marketing means quick, easy to understand and straight forward marketing content. These contents can be further used for promotion or serve as purely digital media content.
Social CRM
It is a marketing strategy that helps us in sales and customer service activities which encourages the customer engagement and interactions through online channels and helps to improve participation
Social media listening
Social media listening is a tool or a software that helps a brand to listen online conversations about their brand image this also helps to monitors and analyze these online conversations
Social networking
The process of creating, building, and nurturing virtual communities and relationships between people online
Social selling
Social selling refers to the deliberate use of social online networks as sales channels. Here the sellers directly engage and develop relationships with prospects probing their needs and providing relevant plus valuable insight.
Software as a service (SAAS)
SAAS or software as a service is a software distribution model where customers access and use the software under a subscription agreement. This service is used with the help of cloud and internet technologies.
Software capitalization
Software capitalization refers to an accounting method.it treats software procurement expenses or development as fixed assets.
Solution
A solution is referred to as a combination of ideas strategies, processes, technologies and services which effectively assist organizations to achieve its goals and challenges.
Solution selling
Solution selling refers to as a sales approach which is commonly adopted in a business-to-business environment. Here the salesperson probes customer issues and develops solutions using the organization’s products or services.
Spam
Inappropriate commercial message of extremely low value
Spell-binding
A factor / element which catches the eye/ holds attention
Spiff
A spiff is a quickly awarded incentive like financial bonus, paid vacation or non-cash proze for meeting milestones like first premium sale etc.spiffs are introduced when offering new products or increasing production for a given period of time.
Spin selling
Spin refers to an acronym for four types of questions like situation, problem, implication, need payoff. It is generally referred to by sales professionals and they ask prospects to establish customer centric selling paradigm plus increasing closing rate.
Splash page
A branding page before the home page of a web site
Sponsorship
Advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond the banner placements
Stakeholder
Stakeholders are entities with interest in the organizations’ processes or product and which is concerned about the company’s well-being.
Statement of work (SOW)
SOW or Statement Of Work is a project management document which defines parameters like nature, scope, deliverables, activities, costs and schedule of work being performed by a vendor for a/1client.
Stickiness
The amount of time spent at a site over a given time period
Strategic investment/smart money/corporate venture capital (CVC)
Strategic investment or corporate venture capital are investments made by venture capitalists, angel investors and corporations in start-ups or organizations which are deemed promising. Investors provide both cash and non-cash investments in the form of market insights, customer networks, domain expertise, branding and promotion.
Structured data
Structured data refers to organized information which can easily be added into, managed and searched for in a specific data base.
SME – Subject Matter Expert
Subject matter expert (SME) subject matter expert or SME is an individual who is considered as an authority or expert in a specific domain, field or topic.
Super affiliate
An affiliate capable of generating a significant percentage of an affiliate program’s activity
It is capable of generating a major proportion of associate degree affiliate program’s activity.
Surround session
Advertising sequence in which a visitor receives ads from one advertiser throughout an entire site visit
Symbol
They are part of a logo, basically graphical representations, to gain customer recognition. Example: colonel sanders face symbol on kfc logo.
Synergy
The interaction and cooperation of two or more organizations or people to reach a selected / pre-planned/ unplanned objective.
System of record (SOR)
System of record or SOR is an information storage plus management system which protects data integirty.it serves as an authoritative source of specific data items in systems where there are multiple sources of the same.
Schema markup
This is a microdata which helps search engines to understand your content and give you more desired and informative results. It is also refer as semantic vocabulary that you can also add in your html for your website.
Search network
A group of search related websites, where your ads and free products can appear.
Search engine
A software system designated for all kind of searches. It is a tool designed for us to get the relevant information what we want.
For example YouTube, Google.
Search operator
Search operator or search parameters are the ones who is responsible for narrowing the focus of the search so that we can get the most relevant answer for our query.
SEM (Search Engine Marketing)
When business or an orrganization pay for their advertisement to appear in search engine is called search engine marketing. Whenever people use internet to popularize there products are called SEM
SEO (search engine optimization)
It is an art and science of getting your page to rank higher in search engines. It the process of improving the quality and quantity of upr website.
SERP
Search engine result page is the page that appears after you submit your query in search engine. SERPs usually include paid search and pay per click ad.
Sessions
A session can be defined as a period of interaction with your site from a unique visitor on a particular device. For example, a single ad session can contain multiple pages views and ad impressions.
Sitelinks
The link helps the user to travel deeper into the web site directly from the ad supply. It’s situated to a lower place your text of your ad and it facilitate customers to search out the direct link of the location what they were trying to find.
Sitemap
It could be a folder wherever all the data relating to the page, videos and different files of a web site is found. Sitemap helps search engines to scan them and to crawl the location even a lot of with efficiency.
A list of crawlable website pages that helps search engines organize site content.
Slug
A slug could be a distinctive a part of associate universal resource locator foreach and each page of the web site. We are able to perceive the slug during a means that it’s a vicinity of universal resource locator that explains the page’s content.
Spam
Spam could be a digital junk, unsolicited communication sent in bulk over the net or through any messaging system with the aim of business or economic advertising or non-commercial proselytizing, or just causation identical message to identical user over and once again.
Inappropriate commercial message of extremely low value.
Spider
Spider conjointly called internet crawls that uses web and crawls into the web site and stores data for the search engines to index.
SSI certificate
It could be a digital certificate provided associated that authenticates a website’s identity associate permits an encrypted association. Secure sockets layer it’s a security protocol that makes associate encrypted link internet server and application program.
Search engine
It’s a package program that helps folks to search out the knowledge that they’re searching for, using keywords or phrases.
Search engine optimization
The method of choosing the targeted keyword phrases associated with a web site and guaranteeing that the location places well once those keyword phrases square measure a part of an internet search.
Search engine spam
Also referred to as as spamdexing, it’s the purposeful manipulation of computer program indexes.
Search engine submission
It the method wherever in we tend to square measure creating our computer listed with computer programs.
Search retargeting
The method of exploitation the previous search history of the user to form the ads accessible wherever the users interest lies.
The use of a site visitor’s search history as a basis for the ads that the visitor will see.
Self-serve advertising
The capability of associate advertiser to position their own ads while not the help of associate advertising sales representative.
Advertising that can be purchased without the assistance of a sales representative
Search
Try to find something by either looking or seeking for certain information
Secondary data
The data that has already been collected through primary source and it’s a secondhand data
Self-reference criterion
It is when you make any decisions or judgements based on your own cultural values, experience and knowledge
Skimming price
A strategy often related to innovative and high demand product
Sourcing
It is the practice of locating and selecting business based on set of criterias.
Standardization
The process of creating standards to guide the creation of a product based on the consensus of all the relevant stakeholders.
Standardization or standardization is the process of implementing and developing technical standards based on the consensus of different parties that include firms, users, interest groups, standards organizations and governments.
Standardized plans
These plans offer 2 primary benefits simplifying plan choice and usage for customers
Strategic business unit
It is a profit center that focuses on products or technologies by offering them in market and competing with other products
Surveillance/1monitoring
A behavior, activities or information for the purpose of gathering or managing information
Surging
Refers to group of individuals or natural force
Search engine
A program that indexes documents, then attempts to match documents relevant to the users search requests.
Search engine optimization
The method of selecting targeted keyword phrases associated with a website, and making it certain that the location places well once those keyword phrases are square measures a half of an online search.
Search engine spam
Excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.
Search engine submission
The act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
SERP
Shorthand for a page of program listings, generally the primary page of organic results
Shopping cart
Software used to make a site’s product catalog available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise.
Sig file
A short block of text at the end of a message identifying the sender and providing additional information about them.
Site search
Search functionality specific to one site.
Skyscraper ad
An online ad significantly taller than the 120×240 vertical banner.
Social networking
The process of creating, building, and nurturing virtual communities and relationships between people online.
Splash page
A branding page before the home page of a web site.
Sponsorship
Sponsorship support advertising that seeks to determine a deeper association associated with integration between an publicist and a publisher, usually involving coordinates beyond-the-banner placements.
Stickiness
The amount of time spent at a site over a given time period.
Surround session
Advertising sequence in which a visitor receives ads from one advertiser throughout an entire site visit.