XML XML is a standard markup language that defines other markup languages. It defines a set of rules for encoding documents in a format that is both human readable and machine readable. XML sitemap It is a file that consists all website’s important pages to make sure that they can be easily find out by […]
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Wash drawings Tonal drawing, similar to watercolor, intended for halftone reproduction. Waste circulation (1) Advertising in an area where the product or service is not available or has no sales potential. (2) Persons in an advertiser’s audience who are not potential consumers. Wave scheduling An advertising strategy that consists of scheduling space in the media
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Values and lifestyles (VALS) research A research method which psychologically groups consumers based on certain characteristics such as their values, lifestyles, and demographics. Vehicle A specific channel or publication for carrying the advertising message to a target audience. For example, one medium would be magazines, while one vehicle would be Time magazine. Refers to a specific publication
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Unaided recall A research method in which a respondent is given no assistance in answering questions regarding a specific advertisement. Unfair advertising Advertising that is likely to harm the consumer. The FTC has the power to regulate unfair advertising that falls within a very specific legal definition. Unique selling proposition The unique product benefit that
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Tabloid A size of newspaper that is roughly half the size of a standard newspaper. A page size is normally 14″ high by 12″ wide. Refers to a newspaper smaller in size as compared to the broadsheet newspaper. E.g Mid-Day, Mumbai Mirror etc. Tachistoscope testing A method used in advertising and packaging recall tests. Used
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Sales promotion Marketing activities that stimulate consumer purchasing and dealer effectiveness through a combination of personal selling, advertising, and all supplementary selling activities. Sales-response function Refers to the effect of advertising on sales. Sans-serif type A typestyle of lettering with no serifs, or cross strokes at the end of main strokes. Scanners An optical character
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