Back to Back
Running more than one commercial, with one following immediately after another.
Bait Advertising
Advertising a product at a very low price, when it is difficult or even impossible to obtain the product for the price advertised.
Barter
Exchanging merchandise, or something other than money, for advertising time or space.
A term used to indicate that advertising was paid for by the advertiser using goods and services rather than cash.
Ben Day process
A shading or dot pattern on a drawing.
Billboard
- An outdoor sign or poster;
- Sponsor identification at the beginning or end of a television show.
Billings
Total amount charged to clients, including the agency commission, media costs, production costs, etc.
Bleed
Allowing a picture or ad to extend beyond the normal margin of a printed page, to the edge of the page.
Blow-in card
An advertisement, subscription request, or other printed card “blown” into a print publication rather than bound into it.
Bleed Ad
Refers to an advertisement that runs till the edge of the page and leaves no margin.
Blueline
A blue line drawn on a mechanical to indicate where a page will be cut.
Body copy
The text of a print ad, not including the headline, logo, or subscript material.
The main copy, other than the headline, which appears in a print advertisement.
Boutique
An agency that provides a limited service, such as one that does creative work but does not provide media planning, research, etc. Usually, this refers to a relatively small company.
Brand development index (BDI)
A comparison of the percent of a brand’s sales in a market to the percent of the national population in that same market.
Brand manager
Person who has marketing responsibilities for a specific brand.
Brand name
Name used to distinguish one product from it’s competitors. It can apply to a single product, an entire product line, or even a company.
Bridge
Transition from one scene to another, in a commercial or program.
Broadsheet
Standard size newspaper.
Broadside
A promotion that is printed on a single large sheet of paper, usually on only one side of the paper, as opposed to a tabloid or other off-size newspaper.
Bulldog edition
An edition of a print publication that is available earlier than other editions. Usually, this is the early edition of a large circulation newspaper.
Buried position
Placing an ad between other ads in a print publication, so that readers are less likely to see it.
Business-to-business advertising
Advertising directed to other businesses, rather than to consumers.
Bait and Switch
Bait advertising is “an alluring but insincere offer to sell a product or service which the advertiser in truth does not intend or want to sell.” The practice of placing such advertising and attempting to “switch” the consumer once in the store to another (more profitable) product through disparagement or various other tactics is illegal.24
Bargain Basement
The lowest floor of a department store (often, literally the basement) which specializes in merchandise priced lower than in the store as a whole.14
Billings (Advertising)
The total charges for space, time, production and other services provided by the advertising agency to the client.2
Brand
A name, term, sign, symbol, or design, or a combination of them which is intended to identify the goods or services of a seller and to differentiate them from those of competitors.7
Break Even Analysis
A technique for determining the volume of sales necessary (at various prices) for the seller to cover costs or to break even between revenue and cost. Break even analysis is used to help set prices, estimate profit or loss potential, and determine costs that should be incurred.6
Broker
See Agent.
Burke
Recently merged with SAMI, Burke is a major supplier of research and perhaps the largest custom research supplier. Through phone interviews, personal interviews, mail surveys, group discussions, concept tests and product tests, Burke conducts awareness, trial,/1and usage studies as well as advertising research.15
Business Format Franchising (as distinguished from product or trademark franchising)
A type of franchise relationship where the franchisor provides the franchisee with the total system for doing business. Not only does the franchisee receive rights to use the trademark of the franchisor but also conducts business under specific guidelines and standards covering operations, marketing, and all other aspects of the business. Some well-known examples of format franchising are fast food restaurants, motels, and car rentals. Business format franchising accounted for approximately 26% of franchise sales in 1985.
Buying Allowance (Off Invoice Allowance)
A trade promotion consisting of a short term offer of a stated reduction in price for a certain quantity of a product purchased.21
Buying Center
The decision making unit involved in a specific organizational buying decision. (See DMU.)
Buying Group (also Buying Office or Resident Buying Office)
An organization representing a group of non-competing stores formed primarily for buying merchandise. The group may be independent, store owned, or may own the stores.14
Banking
Banking is the free commercial time available to a sponsor for taking spots on another program (normally in the same station/ category).
Back Checks
Planned and unplanned checks conducted by MRUC and its representatives to maintain hygiene and recommended improvements.
Base
The survey universe, sub-universe or primary target group on which an analysis is based – e.g. Males 25+ Years.
Blockbuster
A program on TV that far exceeds average ratings, especially recently released movies.
Brand Development Index
This refers to the ratio of the percentage of a brand’s sale in a market to the target population percentage in the same market.
BDI =/1% of brand’s total sales in a given market
/1————————————————–
/1% of total population in a given market
Burst/ Flighting
Scheduling period characterized by the concentrated advertising in a short period of time, usually followed by a period of no activity.
Brand Recall
Brand Recall is the extent to which a brand name is recalled as a member of a brand, product or service class.
Business-to-Business Advertising (B2B)
Advertising directed at corporate decision-makers and professionals rather than at consumers.
Booster Sampling
Booster sampling refers to a situation when the first stage of contacting / listing has not yielded or is not likely to yield sufficient number of successful interviews as desired by research. The objective of booster sampling is to reduce field time and increase chances of successful interviews. We can do these interviews anywhere based on the target definition given by the research.
Briefing
Briefing is a detailed explanation of all the questions in a questionnaire. The briefing is done to make the interviewers understand each and every aspect of the project viz., the type of project, the objective of the study, target respondent, sampling methodology involved in the study, type of questionnaire, administering the questionnaire and responding of responses.
Blog (weB LOG)
A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog.
Bluetooth
A technology that allows voice and data connections between a wide range of mobile and stationary devices through short-range digital two-way radio. For instance, it specifies how mobile phones, Wireless Information Devices (WIDs), computers and PDAs interconnect with each other, with computers, and with office or home phones.
Blogosphere or Blogsphere
The current state of all information available on blogs and/or the sub-culture of those who create and use blogs
Bug
The problem with computer software or hardware that causes it to malfunction or crash.
Backlight Units (Backlit)
Advertising structures which house illumination in a box to throw light through translucent advertising printed on vinyl for a higher visibility and extended night viewing.
Back-to-Back Sign
An off-premise sign consisting of two displays, facing oriented in the opposite directions with not more than two faces per sign facing.
Break Position
A broadcast commercial aired between two programs.
Broadcast Spectrum
An entire range of frequencies used for radio and television transmission.
Banners
Banners can be stretched out on exterior or interior walls or hung from ceilings. This product is also a great advertisement at a bargain price.
Beach Advertising
Advertising panels affixed to lifeguard towers or other structures located at or near a beach.
Billboard, aka Hoarding
A large signboard used for displaying advertisements. It comes in many sizes and structures. A hoarding may be constructed on top of a building or on steel structure. A hoarding may carry single or multiple (rare) ads. Hoardings are further classified as: Hoarding, Unipole, Gantry, Public Utility etc.
Blocked Panel
An Out of Home advertising structure whose view has been obstructed on a more or less permanent basis.
Bulletin Structures
A type of outdoor advertising meant for longterm use and works best where traffic is heavy and visibility is good. They carry printed or painted messages, are created in sections, and are brought to the site where they are assembled and hung on the billboard structure.
Bus Panel
Advertising panels attached to the exterior or interior of a public bus.
Bus Shelter Displays
Posters positioned as an integral part of a free standing covered structure at a bus stop.
Bus Shelter Panel (Transit Shelter Panel)
A standard backlit advertising panel that is an integral component in free-standing structures located at bus stops.
B2B
This acronym is used when two businesses or organizations are getting into relationship building or engagement
B2C
B2C is is used fro business to consumer model of selling, relationship building or engagement.
B2C2B
B2c2b is used for business-to-consumer-to-business. this is adopted for selling, relationship building or engagement.
Back order
Backorder means a specific quantity of an item is temporarily out of stock and could not be filled by the requested date and time by the supplier.
Backlink checker
Search engine use backlinks as an indicator of the site.
Backlinks
Backlinks is a process of getting hyperlinks not owned by a brand, from external pages that are to link to a webpage of their website.
Bandwidth
Bandwidth refers to the capacity to deal with a specific situation.
Bant framework
Bant is an acronym used by sales representative. This is majorly used to determine if prospects have the apt budget, authority, need and timeline in parity with their purchasing power.
Bar code
Bar code is a machine-readable code it help you to track inventory doing in and out of the store. Barcodes/ QR Codes is is a method of off-device advertising
Baseline
A baseline is the minimum level or starting point for further measurements which can be a base for analysis, forecasting and performance improvement formulation.
Basho email
Basho email is a sequence for customer engagement.it aims at multiplying likelihood and positive response from prospects.
Behavior analysis
It is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits and in what order.
Behavior targeting
Which includes online behavior, digital activities, device, operating system used, etc., for targeting.
Bid adjustments
Advertisers can adjust their bid based on device, location, and timing.
Bidding wars
A situation in which two or more parties repeatedly outbid each other as they compete to purchase something
Big box store
Big box store its name pretty says its in a square or rectangular shaped building and its part of major retail chain.
Big data
The big data refers to massive data set to analyze customer behaviors, demographics, social information and more.
Bio
Bio is an acronym of biography
Black Hat SEO
Spamdexing, search engine poisoning, web spam are some commonly known names of black hat SEO
Blog comment spam
The spammer to get backlinks writes a certain script which targets few specific websites.
Blog posts
Blogs are informed websites displayed in a reverse chronological order.
Bofu/1button
Also known as Bottom-Of-The-Funnel refers to the last stage in a buying process where leads are about to get converted to customers.
Bonus
A bonus is an additional compensation which is awarded on top of a standard fees for outstanding performance or achieving targets in business/organizations.
Boost posts/1
A boosted post is a post to your page’s timeline that you can apply money to in order to boost it to an audience of your choosing.
Bot activity
This is when robots carry out similar actions by masking ip address through advanced algorithms.
Bots
An autonomous program on the internet or anther network that can interact with system or users.
Bounce rate
Bounce rate is the percentage of single-page visits.
The attribute that represents proportion of tourists un agency enters and leave while not viewing alternative pages within the same web site.
Brand
It is the identification of your product/service’s logo, trademark, name, symbol, etc, based on a mix of various attributes that can be tangible or intangible, that can be put together to create value for both the organization as well as the customers.
Brand ambassador
A CEO, celebrity, paid affiliate, even loyal customers who represents the essence of a brand out in the market spreading the brands message, mission, attributes, etc can be a brand ambassador.
Brand archetype(s)
They are specific brand categories, that share a common recognizable traits, behaviors, attitudes, etc. Identifying these archetypes can help us better target the specific audience.
Brand architecture
The relation and interaction between a company’s individual brands, based on the functions of each (brand name, brand image, brand identity, etc.). Helps in brand differentiation and management.
Brand assets
These are various elements such as the fonts, colors, animations, etc, that come together to give a unique and distinctive appearance of the brand. Helps in developing a brand identity.
Brand attributes
They are the basic characteristics or features or qualities that make a brand stand unique and favored in the minds of the customers.
Brand audit
They are inspections into a brand to uncover its performance, insights, position, etc in order to identify its strength, weaknesses and opportunities, to develop more effective initiatives.
Brand awareness
This is one of the primary goal in marketing where the brand is developed to a position where your audience is able to identify your brand in a crowded market.
Brand awareness/1the extent to which consumers are familiar with the quantities or image of a particular brand of goods or services.
Brand discovery
It is a deeper examination of a brand to better understand the brands strengths and weaknesses, and to know what the customers value most that the brand offers and why.
Brand equity
The financial and non-financial asset value of a brand, gathered from all relevant stakeholders, that is leading to the demand of the brand in the market.
Brand experience
This talks about the experiences or interactions by a stakeholder, involving the brand. A good brand experience is key to build a strong brand.
Brand extension
This talks about the brand entering into new markets, on demand, or by creating demand.
Brand gap
This should be avoided. Bridging the gap between the organization’s business and creative strategies will help improve the brand identity and customer connections.
Brand guidelines
It talks about the code under which the brand operates. It is more like a rulebook containing the basic principles of the brands mission, vision, attributes, etc.
Brand harmonization
Ensuring consistency in all products in a particular brand range like name, identity, positioning, etc to bridge the gap between what is promised by the brand and what the customers expect.
Brand health
The process and controls implemented to protect advertsers from having their ads appear alongside content that could damage their brand and reputation.
Brand hierarchy
It is the order/arrangement according to importance of individual brands based on size, performance, financial value, puplic recognition, etc, from that of its sub brands.
Brand identity
This includes all those elements such as brand name, logo, tagline, messages, etc, that contributes to creating a good position and appeal in the customers minds.
Brand image
This depends on how much we as a brand satisfy the customers’ expectations. Creating a good brand image helps in creating a strong brand. It is the customers take from your brand.
Brand management
A continuous process of analyzing and execution of activities and techniques to maximize the overall value of the brand over time.
Brand map
A visual manifestation, providing an overall view of all the inner-workings of a brand, including the purpose, employee roles, pricing, etc.
Brand mark
Part of the brand that cannot be expressed in words or spoken. They can be symbols, images, etc. Example: brand marks of nike, puma, etc.
Brand mnemonic
A mnemonic is a learning technique that aids memory.
Brand name
Part of the brand that can be expressed in words or spoken. Example: brand names like dettol, tide, etc.
Brand personality
The unique traits that are manifested to customers through various forms of communications, and even through packaging and advertising, in order to drive differentiation and customer connection.
Brand positioning
In order to create an unique impression in the customers minds, a distinctive space is selected after careful evaluation, which the brand would occupy in its competitive environment.
Brand preference
The act of the customer where he/she chooses one brand over the other.
Brand safety referring to channels and practices meant to help advertisers avoid any placement or context that could potentially harm the advertiser’s brand or reputation.
Brand story
A brand story is a cohesive narrative that encompasses the facts and feelings that are created by your brand [or business, if you prefer]
Brand strategy
Basically, a long-term plan, that guides a businesses’ brand development in all its stages.
Brand strategy brand strategy is a long-term planning technique that is utilized to develop the brand image or even the business keeping the objectives of long-term in mind
Brand valuation
It is an estimation of all the financial values of a brand/company, taking into account all its tangible and intengible assets. It is mainly used for brand strategy.
Brand value
It talks about the true qualitative features/attributes that the brand offers, through its quality, message, purpose and promises, which guides its various decisions.
Branding
A perfect mixture of all techniques/attributes in order to make the product/service exactly the way that it satisfies the customers’ needs, compared to its competition.
Branding agency
They perform strategic brand building and management, and perfectly positions it in the market as well as in the minds of the customers, rather than persuading them through talks and offers.
Breadcrumbs
A breadcrumb is a list of internal links in a hierarchical form that allows users to quickly navigate back to a previous node or section in any website.
Brick and click
Brick and click this term is used for retailers that integrate their e-commerce site and there traditional brick-and-mortar stores.
Broad keywords
A keyword option that allows your ad to show when someone searches for that keyword, variation of it, as well as other related topics.
Broad match modifier
Is a set of keywords with ‘+’ or ‘-‘ symbol.
Broad–to–narrow
Meaning start with broad keyword and then add modifier and phrase match and exact keyword.
Broadband connections
Broadband is the transmission of wide bandwidth data over a high speed internet connection.
Browser
A computer program with graphical user interface for dispalying and navigating between web pages.
Browser data
Refers to data collected on a user’s browser about their browsing activities.
Browser toolbar
Toolbars are add-ons that enhance the functionality of web browsers.
Bulk
Bulk refers to distributing or buying a large quantities of raw materials such as coal iron and grains.
Bumper ads
Bumper ads are lightweight, non-skippable video ads up to 6 seconds long
Bundled pricing
Bundled pricing is a strategy were companies make bundle together a package of goods and services to sell at a lower price.
Business development representative
A business development representative is someone who specializes in sales. his/her job requirement is to focus on finding new prospects, establishing sustainable relationships and refreshing pipeline of sales.
Business Intelligence (BI)
Refers to primarily interpreting data to come upto informed solutions.
Buyer
A buyer is someone who is an individual who purchases a product or subscribes to a service of a specific organization.
Buyer personas
Is a fictional representation of your ideal client or target audience.
Buying cycle
Is the process a customer goes through when purchasing a product or service
Buying intent
Buyer intent is about analyzing the likelihood of a consumer buying a product or service. This inference can be made from online browsing, consumption, document downloads and event participation or responses.
Buying model
These are mainly four different pricing models for display ads.
Buying signal
A buying signa is more of a clue from the buyer regarding his/her positivity towards purchase.for example, signing a contract.
B2B
The framework that accommodates exchange of product, services or info among business parties.
B2C
The framework that accommodates businesses to sell a product or services on to shoppers with none intervention of middlemen.
Bandwidth
The volume of data which will be transmitted among a hard and fast quantity of time (measured in KBPS/MBPS).
Banner ad
A style of advertising in a very rectangular graphic show of an internet site or web pages usually in type of image.
Banner blindness
A internet users behavior in search of data by ignoring present banner ads tho’ they’re helpful from time to time in hunt.
Banner exchange
An net advertising network that accommodates swapping of banner ads among its members for credits, and awards credit on every click.
Barter
The trade framework within which merchandise and services directly changed in sort of dealings amoung the parties.
Beyond the banner
Online advertising not involving normal gif and jpeg banner ads.
Blog
A blog or a web journal wherever a personal or a gaggle furnishes there activities, thoughts, experiences in written account order.
Burstable information
Measure a feature from service supplier to extend network bandwidth dynamically to accommodate serious network traffic.
Button ad
A graphical advertising unit, smaller than a banner ad.
Buzzword
A stylish word or a phrase that’s well-liked for a fundamental quantity that won’t to impress a personal or a gaggle.
Balance of payments
Calculation of all economic transactions that happen between one country and other country
Barter exchange
Of products between people without money
Basis trading
The difference to New York future, either on or off
Bill of lading receipt
Given by shipping company for shipping the goods.
Bills of exchange
It is an unconditional order in writing, addressed by one person to another person to pay on demand at a fixed or determined future data.
Broker
A person who plays a vital role in between a buyer and seller in a commodities or services with a view to achieving a sale or benefits.
Brussels nomenclature
Grouping articles aimed at conventional, ‘mainly according to their material composition into a simplified classification system for traffic administrations
Budget
An amount of money kept aside for total expenditure
Bot
It is a automated program which revisits the websites
Bread crumbs
The navigation that is made by which the user searches in a website
Black hat
Unethical digital marketers that break search engine guidelines