FCC
Federal Communications Commission. The federal agency responsible for regulating broadcast and electronic communications.
FTC
Federal Trade Commission. The federal agency primarily responsible for regulating national advertising.
Facings
Refers to the number of billboards used for an advertisement.
Factory pack
A premium attached to a product, in or on the packaging.
Fixed Position
A guaranteed time for a radio or TV ad that will not be preempted.
Fairness Doctrine
Until the mid-1980s, a Federal Communications Commission policy that required broadcasters to provide time for opposing viewpoints any time they broadcast an opinion supporting one side of a controversial issue.
Family brand
A brand name that is used for more than one product, i.e., a family of products.
Fixed-sum-per-unit method
A method of determining an advertising budget, which is based directly on the number of units sold.
Flat rate
A media rate that allows for no discounts.
Flighting
A media schedule that involves more advertising at certain times and less advertising during other time periods.
FMCG or Fast Moving Consumer Goods
Fast-moving consumer goods are products that sell quickly at relatively low cost. These goods are also called consumer packaged goods. FMCGs have a short shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy products, and baked goods).
From a marketing standpoint, consumer goods can be grouped into four categories: convenience, shopping, specialty, and unsought goods.
Focus group interview
A research method that brings together a small group of consumers to discuss the product or advertising, under the guidance of a trained interviewer.
Font
A typeface style, such as Helvetica, Times Roman, etc., in a single size. A single font includes all 26 letters, along with punctuation, numbers, and other characters.
Four As
See AAAA, above.
Four Ps
Stands for Product, Price, Place (i.e., distribution), and Promotion. This is also known as the Marketing Mix, see below.
Four-color process
A printing process that combines differing amounts of each of four colors (red, yellow, blue & black) to provide a full-color print.
Franchised position
An ad position in a periodic publication (e.g., back cover) to which an advertiser is given a permanent or long-term right of use.
Free-standing insert (FSI)
An advertisement or group of ads inserted – but not bound – in a print publication, on pages that contain only the ads and are separate from any editorial or entertainment matter.
Frequency
- Number of times an average person or home is exposed to a media vehicle (or group of vehicles), within a given time period.
- The position of a television or radio station’s broadcast signal within the electromagnetic spectrum.
- The periodicity of a publication is referred to as frequency for e.g. Daily, Weekly, Monthly etc.
- The average number of times an individual notices an out of home advertising message during a defined period of time. Frequency in outdoor advertising is typically measured over a four week period, but can be reported for any campaign length.
Fringe time
A time period directly preceding and directly following prime time, on television.
Fulfillment house
A coupon clearing house. A company that receives coupons and manages their accounting, verification and redemption.
Full position
An ad that is surrounded by reading matter in a newspaper, making it more likely consumers will read the ad. This is a highly desirable location for an ad.
Full-service agency
An agency that handles all aspects of the advertising process, including planning, design, production, and placement. Today, full-service generally suggests that the agency also handles other aspects of marketing communication, such as public relations, sales promotion, and direct marketing.
F.O.B.
Abbreviation for “Free on Board.” Any agreed upon destination to which transportation charges are paid by the vendor and at which title passes to the purchaser.14
Factoring
The practice by which a company sells its accounts receivable at a discount to a financial institution which then collects them.
Fair Trade Laws
Laws permitting resale price maintenance. There were at one time a number of such laws on the state level, but they were determined to be unconstitutional in 1975. Resale price maintenance is therefore illegal in the United States. (See resale price maintenance.)
Family (or Umbrella) Brand
The use of a single brand name for several products.18 Kellogg, for example, uses its corporate name with all its cereals, such as Kellogg’s Corn Flakes, Kellogg’s Rice Krispies, etc. Procter & Gamble, by contrast, does not use its corporate name to accompany its brands. Thus Crest Toothpaste is not called Procter & Gamble Toothpaste or Procter & Gamble Crest.
Fashion
The mode of dress, etiquette, furniture, style of speech, etc. in general, the taste of a particular segment of consumers at a particular time.
Federal Trade Commission (FTC)
Created by Congress in 1914, the Federal Trade Commission is an independent regulatory agency designed to police “unfair competition” and various corporate practices held to harm not only competitors but consumers as well. The commission’s area of interest extends to pricing and advertising practices and their impact on industry concentration.
Flight
Part of an advertising campaign that is divided into segments, with lapses of time between segments.2
Floor Planning
The financing of display stocks for auto and appliance retailers by manufacturers or financial institutions.18
Focus Group
A group of 8 to 12 consumers who meet a marketer’s specifications in terms of usage of or interest in a particular product category. The group is brought together with a moderator to discuss products, promotions, advertising, or other marketing ideas.23
Football Item
Merchandise used by retailers to attract customers through frequent price changes.
Franchising
The granting of supporting services by a supplier to a reseller in return for the sale of products or services or a specified fee. Such supporting services have included the use of a trademark or brand, merchandising assistance, advice on location, financing, and limits on the number of directly competing outlets.11
Free Goods Deal
An offer of a certain amount of a product to wholesalers or retailers at no cost to them but dependent on the purchase of a stated amount of the same or another product.21
Frequency
The average number of times an accumulated audience has been exposed to or has had the opportunity for exposure to the same advertising message within a measured period.19
Full Line Forcing
This is a type of tying arrangement in which the seller demands that the buyer purchase an entire line as the price of purchasing one particularly desired item in it. Full line forcing and other tying agreements which do not involve patents, copyrights, or franchises are normally illegal unless the tying product is neither unique nor attractive enough to restrain competition in the tied market.24
Functional Discount
A discount allowed a middleman from the list price to cover the middleman’s margin (i.e., his or her costs plus his or her profit).
Folder Test
A research technique to assess people’s responses to print advertisements. A selection of advertisements placed in a folder is given to respondents and reactions are analyzed.
Family Structure
- Nuclear Family without elders refers to a single married couple/1with or without children.
- Nuclear family with elders refers to a household consisting of a nuclear family with elder relatives (e.g. one parent, widowed uncles/aunts, and unmarried elder brothers/ sisters).
- Joint Family refers to a household where more than one married couple are staying together and sharing the same kitchen.
- Siblings living together refer to a household where there are unmarried brothers/ sisters living together.
Field Supervisor
The person who is responsible for selecting, hiring and training interviewers. He or she is also responsible for the data collection phase of the survey and following the agreed instructions.
Finger
An internet software tool for locating people on other internet sites. Finger is also sometimes used to give access to non-personal information, but the most common use is to see if a person has an account at a particular internet site. Many sites do not allow incoming Finger requests, but many do.
FAQ (Frequently Asked Questions)
FAQs are documents that list and answer the most common questions on a particular subject. There are hundreds of FAQs on diverse subjects. FAQs are usually written by people who are tired of answering the same question over and over.
Face
The surface area on an outdoor unit where an advertising copy is displayed. A structure may have more than one face.
Facing
The cardinal direction that an outdoor unit faces. E.g, a north facing bulletin is viewed by vehicles travelling south.
Flyover/Bridge panels
Panels on the sides of a flyover or bridge.
FOB (Foot-Over Bridge)
Panels on bridges used by pedestrians to cross over, usually at railway stations or busy road junctions.
FM or FM Radio
It is a radio wave broadcast technology that conveys sound – voice and music – using a carrier wave which varies its frequency during transmission, producing high quality audio clarity and tone.
Fair market value (FMV)
A fair market value or FMV is a price which interests a buyer and is difficult to compute.it is used to value organizations.
Fast fashion
Fast fashion is clothing that moves from the catwalk or fashion shows to stores quickly, and it highly profitable and exploitative business.
FIFO
First in first out is an accounting method that assumes the first units of stock purchased are the first ones that are sold.
Firmographic
Firmographic refers to a set of descriptive attributes which is used to classify firms into relevant market segments.
Fiscal year
A fiscal year is a financial accounting period of one year and is used by governments for taxation, budget, planning, strategy formulation and performance assessment along with other utilities.
Flash sale
Flash sale are sales that are available for limited time with a huge discount.
Fly wheel
A fly wheel refers to the method of conceptualizing the sales process. Here customers are perceived as an output and demonstrate awareness, delight and engagement which can happen at any step of the sales process.
Forecasting
Forecasting is referred to the prediction or calculation of trends or events which are likely to occur in the future. These are based on qualitative, quantitative and historical data as well as emergent factors.
Fortune 500
Fortune 500 is a list which features USA’s largest 500 companies. This is based on revenue and is compiled plus published by the fortune magazine.
Forward revenue
Forward revenue is referred to as recurring revenue which is projected for the next 12 months.
Freemium
A combination of the words “free” and “premium”, when brands/companies provide premium services free of cost and would upgrade the same for a longer duration for a price.
A net business model, whereby basic services are provided freed from charge whereas additional advanced options are charged.
Future insights
Analytical tools helps us to give a future insights with the help of the background data what we have currently and helps us to expand or introduce a new product with relevant information which are accurate almost 90% of the time
Facebook advertising
Paid messages that business entities place on facebook so that it targets a particular demographic. Facebook ads can be as specific or as broad as you want it to be.
Facebook profile
Facebook profile is an individual’s account that we can use for sharing of an info, picture or videos with our friends list.
Facebook business page
Facebook page represents and showcases the business and its services. It provides all kind of information related to the business to the people who are interested in that particular brand and business.
Facebook ads manager
It’s a tool which allows you to create and manage facebook ads. You can always view it and edit it to make your campaign better to attract more of the customers.
Form fill
It is a software programme which save your details and fill them automatically on your behalf in a UI. Password manager, web browser are few of main examples of form fillers.
A social networking website set at facebook.com.
Favicon
A distinctive graphic identification for a specific website to endorse as a whole.
First-mover advantage
The capability of a firm to be a higher off than its fellow competitors as a results of being initial to promote in a very new product.
Flash multimedia
Technology developed by macromedia to permit abundant interactivity to suit in a very comparatively little file size.
Forum
The on-line platform that may be wont to exchange the ideas and views on explicit issue.
Frames
A structure that enables for the dividing of an internet page into 2 or additional freelance components.
Frequency cap
It’s a term in advertising meaning limiting the quantity of times a particular guests is shown a specific packaging.
Featured snippet:
A summarized price of data that is parallel by Google from website and takes directly search results
First page:
It is the first page of site ranks on Google search results
Featured snippet
A summarized price of data that is parallel by Google from website and takes directly
Search results
Facebook ads manager
A tool for creating Facebook ads and managing and tracking there performance on facebook related applications
F.A.S
A seller who takes the responsibility to supply goods without demanding for any charges
F.O.B
Free on Board (FOB) is a shipment term used to indicate whether the seller or the buyer is liable for goods that are damaged or destroyed during shipping. “FOB shipping point” or “FOB origin” means the buyer is at risk once the seller ships the product.
Foreign exchange
Having industrial relationship across the national boundaries which deals with foreign currency market
Forward rates
It is a mechanism where they undertake all the barriers in exchange rate therefore can be covered update quote for future exchange
Future accepting
The delivery on registered date with the agreed price
Followers
On social media sites, someone who opts in to receive your updates. The most followed brand on Instagram is Nike with 96.9 million followers.
Field Marketing
Field Marketing is a direct marketing technique, involving face-to-face contact with prospective customers at a particular and relevant place where they can be easily approached and engaged with.
Freebie Marketing
This is a great strategy for giving your customer a taste for what they are likely to want more of. As a marketing strategy, you can promote free giveaways or sell your products and services at low rates to boost the sales of other related products or services.
Free Sample Marketing
Unlike Freebie Marketing, this is not dependent on complementary marketing, but rather consists of giving away a free sample of the product to influence the consumer to make the purchase.