Galley proof
A typeset copy of an ad or editorial material, before it is made into pages for final production.
Galvanometer test
A research method that measures physiological changes in consumers when asked a question or shown some stimulus material (such as an ad).
Gantry
A framework of steel bars raised at two ends of a road to bridge over or around a road to direct the traffic. (Part of the structure is used to advertise).
Gatefold
Double or triple-size pages, generally in magazines, that fold out into a large advertisement.
Guaranteed circulation
A media rate that comes with a guarantee that the publication will achieve a certain circulation.
Generic brand
Products not associated with a private or national brand name.
Gravure
A printing process that uses an etched printing cylinder.
Green advertising
Advertising that promotes a product or service’s ability to help or, more likely, not hurt the environment.
Grid card
A broadcast media rate card that lists rates on a grid, according to the time periods that might be selected for the ad.
Gross audience
The audiences of all vehicles or media in a campaign, combined. Some or much of the gross audience may actually represent duplicated audience.
Gross impressions
Total number of unduplicated people or households represented by a given media schedule.
Usually expressed in absolutes. Expressed as Number of people reached multiplied by Number of times reached.
GI= Reach in 000s X AOTS
Gross Impressions refer to the total number of impression opportunities registered against the target audience in a showing
Gross rating points (GRPs)
Reach times average frequency. This is a measure of the advertising weight delivered by a vehicle or vehicles within a given time period.
Gutter
The inside margins of two pages that face each other in a print publication.
The crease (or white space) between two opposite pages of a newspaper or magazine.
Gatekeepers
Those individuals, such as purchasing agents, whose responsibility it is to be knowledgeable concerning the range of vendor offerings that may be useful in satisfying needs or solving problems. They largely determine which vendors are granted the opportunity to get in touch with the decision makers involved in making a purchase.4 (See DMU.)
General Merchandise Chain
A phrase often used to describe Sears, Ward’s, and Penney’s large, nation-wide chains selling a wide variety of consumer goods.
Generic Products
Products which have, no brand other than the identification of their contents.18
Geographic Segmentation
Segmentation of a market on the basis of region, county size, city or Standard Metropolitan Statistical Area (SMSA) size, population density, and/or climate.13
Gestalt (in advertising)
The phenomenon of perceiving the whole of an advertisement to have greater impact or effectiveness than merely the sum of its parts.2
Gondola
A type of self-service counter with tiers of shelves back-to-back which is free standing between aisles of a retail store.14
Gross Margin
Sales revenue minus the cost of goods sold.
Gross Rating Points (GRPs)
The measure by which a TV time buyer or advertiser evaluates his/her impact or clout against one or more segments of the total market. It is arrived at by multiplying reach times frequency, i.e., the total number of persons exposed to an advertisement times the average number of exposures per person.26
Guarantee See Warranty.
Gross Coverage
Another name for Gross Reach or Gross Penetration.
Genre
A category of media texts characterized by a particular style, form or content.
Gross Reach
Sum total of all exposures to the ads in a schedule. Or the sum total of the opportunities to see insertions in each publication. This is a duplicated number.
Ghost Site
A website that remains live but is no longer updated or maintained or only done so very infrequently. Unlike a site that is no longer available and results in a 404 error message when the user tries to access it, ghost sites can be accessed even though they have not been updated.
Geo-Demographic Mapping
The method of identifying specific audience segments on a map, as they relate to out of home locations, both geographically and demographically.
Glow Sign
Illuminated shop front sign, typically backlit. These are normally made of acrylic or polycarbonates with vinyl graphics.
GRP (Gross Rating Point)
GRP’s represent the number of impression opportunities delivered by a media schedule (without regard to audience duplication) expressed as a percent of the population of a specific market. Reach x Frequency = GRP.
Ground Bulletin
A painted bulletin built on the ground as opposed to one built on a rooftop or a wall.
GPS Device
The Global Positioning System (GPS) is a satellite based navigation system made up of a network of 24 satellites placed into orbit by the US Department of Defense. GPS satellite circle the earth twice a day in a very precise orbit and transmit signal information to earth. GPS receivers take this information and use triangulation to calculate the user’s exact location.
GRPs (Gross Rating Points)
The sum of all ratings (%) for all programs in a schedule.
Game-changer
An innovative or newly introduced factor which causes positive changes or results
Gatekeeper
Gatekeepers are people who have control access with a desired attribute such as a premium feature in case of a software service, or the ability to make purchase decisions in case of a corporate executive. They are people like executive secretary etc.
General manager
General managers are executives who have iterative levels of importance along with responsibilities. Their responsibilities and deliverables depend on the corporate structure
Generic brand
A brand that lacks differentiation in its market positioning and usually serve as a substitute product at a low cost.
Global business unit (GBU)
A. Gbu or global business unit is a component of a multinational corporation or mnc.it focuses on specific functions and verticals while operating on a global scale.
Go-to-market (GTM) strategy
A go to market strategy is a plan of set of ations which serves like a roadmap. It is formulatd by the company with an objective to optimize sales and marketing resources in order to establish a new product or service. They do this to achieve competitive advantage through advertising, distribution, pricing and smm or social media management.
Granular
Granular originally means particle sized. However, in terms of marketing it relates to the marketing plans. This relates to data level plans of marketing which further gets sub-divided into channels such as sub-campaign, creative, keyword, user etc.
Green retailing
Green retailing is an environmentally friendly business practice this concept is largely used in restaurant, cafe’s, hotel.
Gross margin
Gross margin is the total sales minus cost of goods sold or cogs.
Groundbreaking
Pioneering efforts
Google is owned by parent company alphabet and founded in 1998. The company behind search engine which controls search engine
Google+
It was used for personal and business pages with featured info which is no longer functioning as social media platforms
Google analytics
It is a web analytic service that provides us with basic and statistical analytical tool for search engine
Google AdWords
It’s an online ad platform which allows any ads to reach all the customers through search and display networks
Google chrome security
Warnings Google made its security stronger by taking steps that encourages hypertext transfer protocol secure certificates for websites, so if any user visit websites without https are now shown with a warning message
Google free update
It is algorithm update that targets black-hat tactics. it includes an overload on ads, low-value content
Google home
A device from Google for consumers that connects to their home network and can perform
A variety of tasks through voice commands.
Google maps
Application that guides you with any location and navigates to your destination.
Google my business
It is a free tool that allows you to take charge of the way your business appears on Google search and maps
Google partner agency
To be a part of Google partner agency you should have AdWords certified employee affiliated to the company profile and perform the other related tasks for maintaining and growing the customer base
Google hummingbird
Hummingbird is the code name given to a particular algorithm that is changed in Google search
General agreement on tariffs and trade (GATT)
A framework which focuses on giving the set of rules and regulations which has to be followed in order to have liberalizing trade with the member countries
Geocentrism
An induction of world strategic market
Global environment
Recording the uncontrolled factors which a marketer has to account in order to balance the global operation
Global evaluation
It is a process of 4 stages in organizational development focusing from domestic that is first stage to the 4th stage which is global strategic marketing and then re organizing the market opportunities
Global marketing
Marketing with the global worldwide and having the perspective to meet the global objectives
Global products
Or services organized for the global marketing segments
Gross domestic product (GDP)
The marginal value of products and services produced by a country in one economic year
Gross national product (GNP)
The marginal accounts of product and services of the country which has output value of one economic year
Google instant
A feature by Google for search engine that shows the search results as the keyword question that is being typed
Guerilla marketing
An unconventional marketing intended to get maximum outputs from minimum resources.
Guest blogging
Writing a web log post to be printed on another blog as a short live feature by an author
Geo-Marketing
Geo-Marketing involves incorporating geographical intelligence within a marketing campaign. The chances of a geo-marketing campaign failing are significantly reduced due to it being based on facts and statistics.